The 24/7 Multichannel Travel Consumer

Actions and Detail Panel

Sales Ended

Date and time

Location

Store Street Room

One Alfred Place

London

WC1E 7EB

United Kingdom

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Refund policy

Description


The 24/7 Connected Multichannel Travel Consumer Masterclass will explore the way the travel industry, customer journey and customer experience is changing as a result of todays digital and social transformation and what actions are required plan and execute and deliver a targeted digital marketing strategy that drives sales

Industry experts will share their views on the future trends, successful business strategies and overall approach to the new digitallly savvy travel customer in 2015 and beyond featuring insights and real life examples from top travel brands.

The Masterclass

You will leave with a host of ways to improve the results your brand achieves from its digital marketing activities including:

  • Achieving greater success against your marketing objectives and KPI’s
  • Top tips on creating truly integrated cross-channel marketing
  • How to create rich customer experiences that retain customers and create advocates


The Workshop

In the workshop session you will work with industry experts to understand how you can implement personalisation and digital marketing techniques to drive engagement and convert sales.

Who Should Attend?

This event is aimed at anyone with the remit of improving results from digital marketing within the digital arena in the travel or hospitality sector. In attending this event you will hear from brands that are leaders in their respective fields and have the opportunity to mingle with your peers!

Event Agenda

2:00 – Welcome & Refreshments
2:10 – Paul Stephen - Introduction
2:15 – Josh Whiten - Why Multichannel Is Nothing New & Just Plain Common Sense
2:35 – Katy Howell - Travel Through The Social Journey For ROI
2:55 – Break
3:10 – Andrea Eckerstorfer - The Mobile Experience
3:30 – Deri Jones - The Search Challenge: Facets, Dead Ends & Unbuyable Holidays

3:50 – Personalisation Workshop
4:30 – Q&A
4:45 – Informal Networking Drinks


The Speakers

Josh Whiten, Digital Marketing Director - Sagittarius

Josh will explore how traditional marketing communication models are still relevant in a todays digital multichannel world and examine their impact on the customer journey. This session will demonstrate some practical takeaways on how the latest multichannel retargeting techniques can be used to help close the loop on brand engagement with audiences after they leave your site and how to gain additional conversions across multiple channels such as Display, PPC and Social.


Katy Howell, CEO - Immediate Future

Knowing just how social media impacts your customer journey is crucial in delivering ROI. So how do consumers use social during the purchase?
Katy will be sharing exclusive insights from social conversations about travel to helping us understand
- Where social connects to touchpoints in the customer journey
- How social behaviours deliver the key to ROI
- Why analysis of social content that is shared is the clue to content that inspires purchase


Andrea Eckerstofer, Regional Director - Booking.com

Focusing on the customer experience is key to converting lookers to bookers. Mobile is soon to become the platform of choice for most hotel bookers – Booking.com has invested its innovation efforts into making the instant mobile bookings an uniquely quick and highly client friendly experience. Excellent content, competitive rates and a very simple booking process are the key success drivers in satisfying the significantly growing segment of last minute mobile bookers.



Deri Jones, CEO - SciVisum

Of all online sectors, Travel has perhaps the most complex challenge when it comes to search: there are an infinite range of dates, destinations, hotels, airports that an online searcher can choose. Taking lessons from real practise including Neilson Active Holidays and Inghams: we'll consider some of the solutions and some of the pitfalls: including the problem that can never be solved: Un-Buyable holidays.