This workshop will be packed with examples of how design made a significant difference to businesses and organisations of all sizes. It will show you how to avoid the common mistakes people make when buying design.
Once you understand the 3 secrets of buying design you will discover a business tool that can take you to new heights.
What you need to know?
1. Design is a science and in the hands of trained designer WILL make a return on your investment.
2. A Designer must have a methodology but unfortunately most don’t and that is the reason projects fail.
3. A design project started without a fully written brief is doomed to failure from the start.
Common reasons why Business Owners do not hire Graphic Designers
1. They do not see the value they deliver.
2. They have used a Designer in the past and have had a poor experience.
3. Someone in our office is good on computers and can knock up something quickly.
Why this workshop is important to you and how it will benefit you in building a sales pipeline.
1. You will understand how design works and how to use it strategically.
2. You will know the different options available to you and how to select the right people for the right project.
3. You will be able to measure your return on investment and adapt your strategy going forward.
4. You will understand the importance of a properly written brief, how to fill it out and you will be given an adaptable template to use over and over again.
5. How certain designs can be recycled.
6. The importance of imagery and how to purchase it in an economical way.
7. What you can do in-house without calling in a designer.
PLUS AN ADDED BONUS
I will share with you the secrets of buying print based on my 30 plus years of experience including common mistakes and misconceptions. I will use real life examples and explain how substantial savings were made.