£25 – £50

The 5 rooms of internal communications: Workshop

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Ellwood Atfield Gallery

34 Smith Square

London

SW1P 3HL

United Kingdom

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King Frederick II of Prussia loved potatoes.

He loved them so much he wanted all his subjects to love them too. But they didn’t.

The Prussians loathed potatoes. Even in the midst of a famine, spuds were off the menu. "They have neither smell nor taste, not even the dogs will eat them!" When Frederick threatened to cut off their nose and ears…

They replied, “No Spud-We-Like!”

So Frederick changed tactics. To something rather more effective, tactics you can apply to internal communication today. Pretty soon, Prussians were secretly growing their own spuds, creating a huge underground market in mash.

What did Frederick do?

You’ll have to come to the 5 Rooms of Internal Communication workshop to find out!

Learn why the most successful companies are investing in internal communication. Discover how internal communication helps people feel more engaged at work. And find out what leaders can do to play their part in just 2 hours a month.

  • Practically speaking, learn how to convert your staff survey into action – in 5 easy steps
  • Discover the importance of “golden threads” to your communication plan
  • Understand the value of a “constant simmer”
  • Learn how to introduce measurement into absolutely anything you do
  • And leave with a note pad full of practical tips, from knowing how to present your strategic “comms plan” on one side of A4 to what not to do, such as “spikes” or “SOS comms” (you’ll never ever do “SOS comms” again!)

The workshop will be experiential as we travel through the rooms, together. 60 minutes, 5 rooms, 100s of practical ideas we use that work in the real world.

Bring along your questions, and (hopefully) we’ll help turn your question into an answer that will make your internal audiences sit-up, listen and take action. And we’ll show you how to do it time and again.

Who should attend?

Anyone with an interest in or a responsibility for communication inside their organisation, regardless of level.

Workshop Outline:

Welcome: Head of Internal Communication for big brand – 10 minutes (Engage to confirm)

Content: Facilitated by Masgroves - 60 minutes

What will we cover in our 60 minutes? We’ll cover the Orange And Chocolate Waffle Meal.

  • Orange – Learn the answer to our Prussian potato parable. How does a 300-year-old story help us be more successful with internal communication?
  • And – What happens if you mistakenly invite a Blackpool stag party to a weekend spa in Oxfordshire, and why we should care?
  • Chocolate – Chocolate, you say? Understand the importance of “chocolate” to internal communication (Hint: And discover what “SOS comms” is, and why it’s worse for the health of your organisation than “chocolate!”)
  • Waffle – Learn why waffle is a good thing in delivering great communication.
  • Meal – What’s the final ingredient of a really great meal? Once you know what it is, you’ll never communicate the same way again.

Additional benefits:

  • Quiz the experts. Bring along your internal communication questions and get some advice from our specialists.
  • Swap stories, the good the bad and the ugly, on how your internal communication has landed in the past.
  • Network with peers over drinks.
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Date and Time

Location

Ellwood Atfield Gallery

34 Smith Square

London

SW1P 3HL

United Kingdom

View Map

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