The 8 Pillars of Strategic Leadership

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Online event

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Get vital support in reconsidering your business strategy in response to coronavirus and creating an environment that promotes innovation.

About this event

The 8 Pillars of Strategic Leadership

A tourism and hospitality masterclass

In the first of a new series of eight weekly 45-minute masterclasses designed to help hospitality and tourism firms take control again, our first session looks at the 8 pillars of strategic leadership that every business owner and leader should consider as part of their bounce back planning and overall recovery.

Hosted by industry experts and featuring the stories of hospitality and tourism businesses just like yours, our online masterclasses are a great way to kick-start the important rebuild effort your business faces.

Use an hour over lunch to see how the way you lead your business needs to change in light of evolving consumer behaviours and a new way of operating.


11:55 - 12:00 Logging on

12:00 - 12:05 Welcome and series overview

Alexander Rushton, Hospitality Programme Lead, Be the Business

12:05 - 12:15 How have SMEs been reacting to Covid?

Alexander Rushton, Hospitality Programme Lead, Be the Business

12:15 - 12:35 The 8 pillars of strategic leadership

Jon Yantin, Hospitality Strategist, Stake Concepts

12:35 - 12:45 Q&A

12:45 Close

What will be discussed?

  1. Re-setting your strategic vision for a new reality
  2. Getting your offer right
  3. The importance of your brand story
  4. Market analysis and pricing
  5. Using PR for growth

What will you learn?

  1. How SME businesses reacted to lockdown
  2. Why now is the time to reconsider your business strategy
  3. What are the key deliverables to include in your strategy
  4. How leaders can create an environment to encourage innovation
  5. How to integrate a cohesive vision and set of values into the business

What will you gain?

  1. Understanding of big business strategies that can be applied as small business tactics
  2. Increased confidence to become a more effective leader
  3. Support in overcoming business challenges
  4. The stories of business leaders like you
  5. Becoming part of a national movement to support business recovery

Who should attend?

Tourism and hospitality business owners, leaders, MDs, GMs and senior managers motivated to improve business performance and rebuild their businesses and our local economies.


Alexander Rushton, Hospitality Programme Lead, Be the Business

Alex Rushton leads the Be the Business Collaborative Networks for Hospitality & Tourism programme. Alex spent his early career in project management before moving into the events industry where he designed and delivered a wide range of training and conference events before moving to direct large-scale international congresses and trade shows. He is now working nationwide to support the tourism and hospitality sectors as part of the Be the Business national movement.

Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding. Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.

What is the Tourism and Hospitality Masterclass Series?

A series of 8 online masterclasses that will discuss the big business strategies that can be applied as small business tactics. Sessions will support you in continuing your business recovery and feature the stories of business leaders like you.

1. The 8 pillars of strategic leadership (6 October 2020)

Get vital support in reconsidering your business strategy in response to coronavirus and creating an environment that promotes innovation.

2. Embedding resilience: market trends and the art of the pivot (13 October 2020)

Take a look at how other businesses in your sector have pivoted and, through looking at market trends, how you can do the same. Find out more.

3. Customer Journey Part 1: Off-site, online, on it! (20 October 2020)

Designed to help you improve your digital presence, learn about the power of online reviews and identify where the customer journey begins. Find out more.

4. Customer Journey Part 2: New world, new rules (3 November 2020)

Get support with mapping your customer journeys and discover how staff can be empowered to turn a bad experience into a good one. Find out more.

5. Getting to know your revenue streams: who are your customers really? (10 November 2020)

Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams. Find out more.

6. Market mapping and competitive collaboration: rebuilding our economy together (17 November 2020)

Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities. Find out more.

7. It's not you, it's me: understanding personality types and the rise of Gen Z (24 November 2020)

Access insight on how to get the best out of your staff, understand who Generation Zs are and learn what really motivates them. Find out more.

8. My business. My people. My responsibility. (1 December 2020)

Learn about the link between your company's culture and brand, improving staff engagement and supporting future career paths. Find out more.


Event enquiries:

To find out more about Be the Business’ tourism and hospitality work, please contact Alexander Rushton, Hospitality Programme Lead via:

For more information about Be the Business, please visit

If you’d also like to hear more from Be the Business, including events and other activities that are part of our Tourism and Hospitality Programme, please tick the corresponding box on the registration form. To find out more about how we look after your information, please visit .

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Online event

Organiser Be the Business

Organiser of The 8 Pillars of Strategic Leadership

Be the Business is the Government-backed, business-led, independent, not-for-profit movement to drive up UK productivity. We’re here to help every firm in the country improve their own performance, and the performance of those they work with.

Join the movement.


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