The Amazon SES for Engaging Emails

Master Amazon SES to send engaging emails that boost your campaigns and improve deliverability with expert strategies and techniques.

Overview
Amazon Simple Email Service (SES) is a powerful tool for businesses aiming to send high-quality, engaging emails efficiently. This course covers both the basic and advanced features of Amazon SES, guiding you through the essentials of email sending, monitoring, and optimisation. You'll gain an understanding of how to create emails that not only reach inboxes but also capture attention.

Whether you are new to email marketing or seeking to deepen your knowledge, this course offers clear, actionable insights on managing your email campaigns with Amazon SES. By the end, you’ll be equipped with the know-how to enhance your email deliverability, reduce bounce rates, and analyse campaign success — all while keeping your messages relevant and engaging.

Learning Outcomes:

• Understand the fundamental concepts of Amazon SES email delivery.
• Configure and manage Amazon SES for effective email campaigns.
• Optimise email content to increase engagement and reduce bounces.
• Analyse email metrics to improve campaign performance.
• Apply advanced Amazon SES features for complex email workflows.
• Ensure proper authentication and security for email sending.

Course Curriculum:

• Basic
• Advanced

Who is this Course For:

• Digital marketers aiming to improve email campaign performance.
• IT professionals managing email systems and services.
• Small business owners seeking effective customer communication.
• Email marketers wanting to enhance deliverability and engagement.
• Marketing strategists interested in technical email optimisation.
• Developers integrating email solutions into applications.
• Customer service teams managing bulk email communications.
• Anyone interested in mastering Amazon SES capabilities.

Career Path:

• Email Marketing Specialist – £28,000 per year
• Digital Marketing Manager – £38,000 per year
• Cloud Solutions Architect – £55,000 per year
• Marketing Data Analyst – £32,000 per year
• IT Systems Administrator – £30,000 per year
• CRM Manager – £35,000 per year