San Francisco, California
London, United Kingdom
The Art Insider | A - Z of Setting Up and Successfully Launching an Exhibition
25 – 25 November 20146:30pm – 8:30pm
The Art Insider and Griffin Gallery are delighted to offer a series of professional development seminars for artists
This seminar has been developed by Trudie Stephenson of The Art Insider to provide the skills necessary to navigate more effectively in the commercial art world.
Speaker: Trudie Stephenson – Director The Art Insider
MARKETING AND PR STRATEGIES
Many artists are daunted by the idea of public relations. PR is generally recognised as a vital part of the success of any endeavour or business venture and is a vital vehicle in attracting a gallery, buyers and positive reviews to you and your work. This seminar will show you how to market yourself and your work and how to implement and use PR strategies to your advantage.
- How to produce an artists statement, biography and CV
- How to write a press release
- How to find press contacts and how to approach the press
- How to document your work in different formats and the best way to send out to interested parties.
- Time management and press deadlines
SETTING UP AND LAUNCHING AN EXHIBITION
This part of the workshop will explain the practicalities of organising an exhibition form A – Z. You will be guided through the processes involved, from the initial concept and research, through to agreements, layout and the display of artwork. You will also be advised on insurance, public liability and health and safety requirements. We will also cover how to implement effective sales strategies for you’re opening night and the duration of your exhibition.
Email firstname.lastname@example.org for more information.
When & Where
Griffin Gallery is a contemporary exhibition space in West London. Our aim is to support the artistic community of London, creating a space for discussion about contemporary art and showcasing the very best of national and international talent. The gallery exhibition programme offers a platform for emerging as well as established artists, and we offer the use of our facilities for workshops, seminars and artist talks to create a dialogue around the artwork on display.
Within the Studio Building and above the Griffin Gallery are two fully equipped artists’ studios available for short and long term residencies, and adjoining the studios is the Innovation and Development Laboratory where new artists’ materials are developed for Winsor & Newton, Liquitex, Conté á Paris, Reeves, Le Franc & Bourgeois as well as Snazaroo face paints.
The Griffin Gallery also hosts the annual Griffin Art Prize, with the selected artist benefiting from a long term residency, all materials and a solo show – go to the Griffin Art Prize website for more information.