The Art Market 2050

Join us on Friday 17 October in London for Art Market 2050, our in-person conference, exploring how technology is transforming the art world. The event will take place just a few moments walk from Frieze.

By convening art and technology specialists, collectors and investors, the conference will explore innovation in the art market today. The conference will be chaired by art market journalist, Riah Pryor (The Art Newspaper & the Financial Times) and will include panel sessions, presentations followed by a series of Quickfire Pitches and a networking lunch.

The ticket prices include entry to all sessions, networking and refreshments.

Agenda

09:00: Welcome coffee and networking in the Business Pavilion

09:45 - 9:50: Welcome by Riah Pryor, Conference Chair

09:50 - 10:05: Opening keynote speech: Andrew Wolff (Beowolff Capital)

10:05 - 10:45: AI - the challenges and opportunities for the art market & creativity

As AI transforms how art is created, shared, and valued, what protections do artists and the art market need? This panel brings together legal and policy experts to explore copyright and licensing challenges, government responses to these challenges, and the implications of generative AI for artists and the market. Speakers will consider how artists, institutions, and policymakers can work together to ensure creativity thrives in the AI era. With speakers: Lord Clement-Jones, Margherita Barbagallo (Dragon Argent), Christian Zimmermann (DACS), Tim Flagg (UK AI) and Jennifer Schipf (AXA XL).

10:45 - 11:15: Art & Technology - the next steps in investment strategies with speakers: Chris Bentley (AXA XL), Charlotte Stewart (MyArtBroker)

11:15 - 11:45: Networking coffee break

11:45 - 12:15: Beyond the Bricks and Mortar: Supporting the Curious Collector in the Digital Realm

12:15 - 12:45: The Asia Pivot: How technology is reshaping art collecting in Asia.

This discussion will look at digital strategies, data, social media, and new business models or forms of access and outreach. What are the specific tools or platforms being adopted in specific markets such as WeChat-based sales, digital exhibition strategies, e-commerce infrastructure, or blockchain experimentation. How are younger collectors in Asia are engaging with art differently because of tech, is there a regional difference in online behaviors, virtual engagement, or transparency expectations?

12:45:Quick-fire pitches:three shortlisted companies will present a pitch of up to 3 minutes outlining how their company will have revolutionised the art world in 2050. A panel of judges will vote on one winner that will be announced at the conference. Judges: Jennifer Schipf (AXA XL), Marc Spiegler, Margherita Barbagallo (Dragon Argent), Adam Prideaux (Hallett Independent) and Jean-Baptiste Costa de Beauregard (ArtNova)

Criteria for entry: How will your company have revolutionized the artworld by 2050? You can submit your application here by 25 September and you can apply HERE.

The 5 factors for selection:

• How impressive and interesting is the raw idea?
• How effective is the implementation so far
• How big is the problem being solved?
• How ethical is the business?
• What are the business’s long-term prospects?

1:00-1:40: Networking Lunch

1:40: Quick-fire pitch winner announcement

1:50: Quick-fire pitch winner in 2024, Callum Hale-Thomson presents a year on with First Thursday. Shortly after winning last year’s quickfire pitch competition, we formally launched our collector intelligence platform, which now powers dozens of leading galleries worldwide – online, in the gallery, and at more than 100 fairs. Last month we released our inaugural Art Fair Report, featured in ARTnews and on the ArtTactic podcast. Request your copy here.

2:05-2:45pm: Imaging the Collection in 2050 with Sylvain Levy (DSL Collection)

2:45: Closing Remarks by Riah Pryor

3-5pm: Coffee, networking and meetings in the Business Pavilion

Please visit https://www.theartbusinessconference.com/art-market2050 to discover our speaker biographies and other upcoming events.