‘Me’ and My Craft Business
Thursday 9th March, 2017
Craft NI presents Director of The Design Trust Patricia van den Akker with ‘Me’ and My Craft Business, as part of ‘The Art of Presenting Craft’ programme, supported by The Department for Communities. This seminar will take place at 10am-1pm, Thursday 9th March, in The Londonderry Room, Ards Arts Centre.
The ‘Me’ in My Craft Business seminar is led by creative business expert, trainer, mentor and Director of The Design Trust, Patricia van den Akker. Patricia van den Akker will lead this seminar with a focus around identifying your core values and how to communicate and present them clearly through more fitting branding, imagery, packaging, social media presence, company culture and beyond. Within this seminar you will find out how to identify, attract and approach dream clients who share your values in a creative and professional way. Throughout the day Patricia will share creative case studies of creative businesses who really show their values and personality throughout their work, brand and marketing. You will leave the day with a clear action plan to show your values and personality more throughout your creative business.
About The Art of Presenting Craft
The Art of Presenting Craft is a bespoke workshop programme aimed at mid-career designer-makers. It consists of four workshops focusing on personal and professional development as well as business development issues pertinent to more established craftspeople. The workshops will take place fortnightly in February and March 2017.
The underlying theme of the workshop series is the professional presentation of craft in order to further the careers of designer-makers. By emphasising the importance of the high quality presentation of work for retailers, galleries and in applications (for funding, awards, trade shows etc.) we will help mid-career makers develop the quality of their work, hone their brand identity, identify and connect with new markets, and grow both as practitioners and as businesses. The workshop series will be practical and interactive, and will ‘join the dots’ between making, marketing and selling.
Click HERE to find out more.
Attendance is FREE but be sure to book in.
Please advise at the time of booking if you have any access or additional requirements.