We’ve all heard the phrase ‘you get out what you put in’ and never has that been more true for writing a brief, whether that’s for your media or your creative agency.
A weak brief is like giving someone a shopping list with half the items missing - you’ll rarely get what you want.
A great brief, on the other hand, will make it easy for your agencies to deliver their best work.
In this session, you’ll learn how to write a clear, compelling brief that gets the best out of your agencies, learn about some of the things not to write in a brief and have some fun along the way as James Robinson, managing director of media agency Hello Starling shares some briefing horror stories and shows you how to write briefs that will help you save time, avoid wasting budget and unlock the results you deserve.
Agenda:
9:30am - Arrive, grab a drink and have a chat
10:00am - Quick intros
10:30am - Talk from James
10:50am - More drinks and more chatting
11:30am - Head off feeling inspired (and caffeinated)
Drinks and pastries will be provided. We’ve got limited spots, so grab one before they sell out. If it's full, just hop on the reserve list and we'll shout if a space opens up.
Meet James
James Robinson is the founder and managing director of award-winning media planning and buying agency, Hello Starling.
James started his career in outdoor advertising before moving into commercial radio, and for the last 18 years, has worked agency-side after founding Hello Starling.
He is a member of the Market Research Society, the Institute of Data and Marketing and a Fellow of the Royal Society of Arts.
