Welcome to Rawnet’s first event of 2020, The Art of the Brief.

Join leaders from both client side & the agency world as they discuss the art of successful projects and campaigns in 2020, covering topics such as the types of briefs that will result in the highest ROI and how to measure the value of creativity.

When?

Over breakfast on the 19th of March. 8:30 - 11:30.

Where?

Mortimer House. Swan Court, Mortimer St, Fitzrovia, London W1T 3JH

Who’s it for?

Marketers! You’re all welcome. Whether you’re from the b2b or b2c worlds, our nuggets of wisdom don’t discriminate.

Tell me more

This event will teach you to get the most out of your projects and campaigns. Adam Smith from Rawnet, alongside three other industry leading marketers from Sharps Bedrooms, REC & Gasp will be sharing their proven techniques for making sure your spend actually impacts the bottomline of your business, empowering your marketing team and generating decent ROI. And it all starts with the art of the brief….

Agenda

8:30 - 9:00: Coffee & breakfast networking

9:00 - 09:45: The Art of the Brief

Adam Smith, Managing Director of Rawnet, will talk through Rawnet’s proven brief-writing methodologies, exploring what’s included in the briefs that result in the most successful digital & marketing projects.

• How to ask the right questions
• Set the right metrics for tracking success
• Signs that you’re working with the right type of agency

09:45 - 10:30: The Measure of Creativity

Special guest Giles Edwards, Managing Director of Gasp & Presenter of the popular podcast Call to Action (UK top 5 charts | US top 100 charts), will be discussing The Measure of Creativity. Creativity is the biggest driver of marketing effectiveness. It is equally the hardest to quantify, monetise and measure. This talk explores what drives creativity and how it’s true value can be understood and measured.

• What drives creativity?
• Can you quantify creativity?
• What’s the true value of creativity?

10:30 - 10:45: Coffee Break

10:45 - 11:30: Panel Q&A

Jared Edwards, Digital Marketing Manager - Sharps Bedrooms

Kate Shoesmith, Director of Sales and Marketing - Recruitment & Employment Federation

Giles Edwards, MD - Gasp

Jared, Kate & Giles will be exploring their experience writing & responding to briefs, answering your questions on how to write the kind of briefs that result in the highest ROI.