The Art of the Brief
Event Information
About this event
Event cancelled.
Welcome to Rawnet’s first event of 2020, The Art of the Brief.
We are thrilled to announce our exciting speaker line up; Jared Andrews from Sharps Bedrooms, Kate Shoesmith from The REC, UK top 5 podcast Giles Edwards and our very own Adam Smith.
They'll be exploring proven brief-writing methodologies and what’s included in the briefs that result in the most successful digital & marketing projects.
When?
Over breakfast on the 19th of March. 8:30 - 11:30.
Where?
Mortimer House. Swan Court, Mortimer St, Fitzrovia, London W1T 3JH
Who’s it for?
Anyone involved in writing briefs or RFPs! You’re all welcome, our nuggets of wisdom don’t discriminate.
Agenda
8:30 - 9:00: Coffee & breakfast networking
9:00 - 09:45: The Art of the Brief
Adam Smith, Managing Director of Rawnet, will talk through Rawnet’s proven brief-writing methodologies, exploring what’s included in the briefs that result in the most successful digital & marketing projects.
- How to ask the right questions
- Set the right metrics for tracking success
- How to focus teams to deliver outcome, not output
09:45 - 10:30: The Measure of Creativity
Special guest Giles Edwards, Managing Director of Gasp & Presenter of the popular podcast Call to Action (UK top 5 charts | US top 100 charts), will be discussing The Measure of Creativity. Creativity is the biggest driver of marketing effectiveness. It is equally the hardest to quantify, monetise and measure. This talk explores what drives creativity and how it’s true value can be understood and measured.
- What drives creativity?
- Can you quantify creativity?
- What’s the true value of creativity?
10:30 - 10:45: Coffee Break
10:45 - 11:30: Panel Q&A
Jared Edwards, Digital Marketing Manager - Sharps Bedrooms
Kate Shoesmith, Director of Sales and Marketing - Recruitment & Employment Confederation
Giles Edwards, MD - Gasp
Jared, Kate & Giles will be exploring their experience writing & responding to briefs, answering your questions on how to write the kind of briefs that result in the highest ROI.
