£20

The Attention Economy: How to Survive and Thrive in the Peak

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The Ministry

79 Borough Road

London

SE1 1DN

United Kingdom

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Event description
Free event to understand how digital businesses can compete when competition is no longer isolated within individual entertainment streams.

About this Event

The Attention Economy has both enabled and defined the digital economy. However, now that we have reached Peak Attention a new play book is required. Everyone and everything is now your competitor.

In this free event MIDiA will describe what the peak attention economy means for businesses in the digital market. From music to video to gaming to sports to media, all companies need to rethink how to structure their content, monetisation and acquisition strategies. With sleep now the biggest barrier to further growth, businesses have to earn their audience’s time and attention. Those who do not will be left behind.

Some key findings to be discussed on the evening: 

> Share of time spent across video, music, games and other entertainment propositions

> The total size of the audience that can be effectively targeted by conventional digital advertising (which is shrinking, in both size and value)

> Targeting high-spending consumers

> Competing when competition is no longer isolated within individual entertainment verticals

> Why video is the dominant format in the attention economy

> When content creators and publishers will begin to see their margins squeezed

> Opportunities behind the paywall

> Targeting the valuable $10+ consumer segment

When you sign up, you will get a free copy of the Peak Attention report at the event.

*Please note: The £20 charge is refunded minus Eventbrite fees when you attend and are registered at the event. This is to ensure that those who want to attend the event are able to come. Please enter the name of each attendee per ticket requested.

For events created after 25th June 2019, Eventbrite no longer return the Eventbrite fee to buyers when a refund request is processed. Please visit the help centre for more details.

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Date and Time

Location

The Ministry

79 Borough Road

London

SE1 1DN

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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