FROM BABY BOOMERS TO GEN Z | Addressing the audience age gap...
Join us at Rich Mix on Wednesday 11 January from 2pm - 6pm for a debate about future-proofing our audiences. Anne Torregianni, CEO of The Audience Agency kicks off the discussion, exploring trends that suggest the average age of the audience is increasing, while the tastes of the younger generations are changing.
Callum McGeoch, from celebrated youth marketing agency Livity, will talk about what young people's expectations are, and why you should put them at the heart of what you do, drawing on their work with clients such as NSPCC, Channel 4 and Public Health England.
Eddie Berg, new CEO of Rich Mix will open up the debate by talking about Rich Mix's future plans to build on the connections with younger audiences.