The Author School - helping you from manuscript stage to the book launch! London Literature Festival Special Edition
£69.77
The Author School - helping you from manuscript stage to the book launch! London Literature Festival Special Edition

The Author School - helping you from manuscript stage to the book launch! L...

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Citizen M London Bankside

20 Lavington Street

London, United Kingdom

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Seven classes filled with great information to help you and your book, special guest speakers, one to one with a top literary agent, a Q&A, a database of publishing contacts, opportunities to network and the option to submit a manuscript to be passed on to literary agents and publishers! We will also discuss thinking outside of the box and creative ways to market your book.

This is the London Literarture Festival special edition celebrating YA, imagination, sci-fi and thinking outside of the box! The Festival will be running from 5th and 16th October at The Southbank Centre. 

BREAKING NEWS!!Top literary agent, Madeline Milburn (Director and Literary Agent at Madeline Milburn Literary Agency) will be having one to ones with authors, as well as sharing tips about pitching to agents. Madeline will be selecting the best cover letters. If you would like a chance to have a one on one talk with one of the top agents in the UK, please email abiolabello@theauthorschool.com for FICTION and helenlewis@theauthorschool for NON-FICTION with the subject heading MADELINE PITCH. This is only available to those who are attending the full day of classes on September 26th!


REGISTRATION AND INTRODUCTIONS 10.00am-10.30am

CLASS 1 10.30am - 11.15am EDITING, BOOK DOCTOR AND CRITIQUE - GETTING YOUR MANUSCRIPT UP TO SCRATCH!

Guest speaker: Wendy Yorke

As a writer we are too close to our story and need another set of eyes to help take our manuscript to the next level. A traditional publisher will put your manuscript through its paces. They are likely to cut out chunks, move things around and at the very least make some recommendations of changes BUT they should also undertake a proof read. The press will be unforgiving about typos on book covers and if your first three chapters don't 'sell' your book then an agent won't look at you.

At The Author School we will discuss: Co-founder, author A. Bello's will discuss her personal experience with editors, advice about what to ask when approaching a potential editor and average timelines.

Typical grammar mistakes

How to achieve consistency in the story

Manuscript structure

Character development

Achieving 'Your Voice' Tips on what and what not to do with a manuscript after your first draft

How to get an editor and the different packages that will be offered to you

Why you need to turn out the best quality book you can (which means engaging external help from a professional)

You will also be provided with a list of different editors and contact details so you can start approaching them. We will guide you through the quagmire of different packages (many editors now offer more than 'just' an editorial service but also agent introductions and even a route to Hollywood).


CLASS 2 11.15am - 12.30pm HOW TO APPROACH A LITERARY AGENT

Guest speaker: Madeline Milburn, Director and Literary Agent at Madeline Milburn Literary Agency

Getting the attention of a literary agent isn't easy. Making your pitch stand out from the hundreds takes a certain amount of skill. Madeline Milburn is one of the top agents in the UK and she will be sharing the best ways to pitch your story to an agent to secure a deal. She will also be having one to ones with a selected few authors, who will get to pitch to her and she will give them valuable advice. This is an opportunity not to be missed! 

After a short lunch break when you grab yourself a snack from the cafe in the hotel or at a nearby supermarket we'll begin the next sessions at 1:15pm


CLASS 3  1.15pm - 2pm DIFFERENT PUBLISHING OPTIONS - WHAT'S RIGHT FOR YOU? TRADITIONAL PUBLISHING

Guest speaker: Matthew Smith, founder of Urbane Publications

There are many ways to get published and it can be a bit overwhelming. The Author School will help you figure our the best route for you. There are many options now - that is the beauty of this incredible, fast-evolving industry but it's also very difficult to know what's best for you.

The Author School founders, Helen Lewis, will share her experiences of working with both publishers (traditional and innovative start ups) and self-publishing companies. She will also give you examples of typical timelines from manuscript completion to book sales. Whilst A. Bello will explain her author journey, choices and lessons learned from her personal experience as an author.

The Author School will discuss

How to get a traditional publishing deal

What a traditional publisher will do for your book

Pros and cons of traditional publishing and what will work for you Ebooks or print or both?

And how it affects you as the author You will be given a list of self-publishing, traditional publishing, innovative start up companies and literary agents that you will be able to contact


CLASS 4  2pm - 2:45pm DIFFERENT PUBLISHING OPTIONS - WHAT'S RIGHT FOR YOU? SELF- PUBLISHING

Guest speaker: Ian Mason, founder of Echo Books

There are many ways to get published and it can be a bit overwhelming. The Author School will help you figure our the best route for you. There are many options now - that is the beauty of this incredible, fast-evolving industry but it's also very difficult to know what's best for you.

The Author School founders, Helen Lewis, will share her experiences of working with both publishers (traditional and innovative start ups) and self-publishing companies. She will also give you examples of typical timelines from manuscript completion to book sales. Whilst A. Bello will explain her author journey, choices and lessons learned from her personal experience as an author.

The Author School will discuss

How to make self-publishing work

What a self publisher will do for your book

Pros and cons of self publishing and what will work for you

Ebooks or print or both? And how it affects you as the autho

r You will be given a list of self-publishing, traditional publishing, innovative start up companies and literary agents that you will be able to contact


CLASS 5  2.45pm - 3:15pm MARKETING, BRANDING, COVER DESIGN & IMAGE

Speaker: Co-founder, Children's and YA Author Abiola Bello

Image is everything! Abiola will guide you through the best way to brand yourself and for your book to stand out from thousands.

What is your brand identity?

Why authors need to think about their brand Writing a brief to an illustrator

How to find the best illustrator for your book

The Holy Grail: Reviews and how to get them (Goodreads, Amazon, bloggers, approaching book clubs etc)

Interview (tips on getting journalists to interview you!)

Blog tours - how they work and how to join one Why you should be blogging at least once a week and what you should be blogging about!

CLASS 6 3:15pm - 4:00pm BOOK LAUNCH, SOCIAL MEDIA & PUBLICITY STRATEGIES

You are competing with other books being released on the same day, how do you stand out?

Speaker: Co-founder, Book PR Helen Lewis

Co-founder of The Author School, Helen Lewis is the director of a leading book publicity firm, boasting years of experience working directly with authors, self-publishing companies, traditional and indie publishers, in the UK, US, Australia and Europe. Helen will guide you through The 'dos' and please 'do nots' of launching your book

How to use Twitter to help your brand How to engage with people on Facebook to promote your book

How to get publicity

Why national media coverage still works but what else you can do to achieve similar coverage techniques that have captured the attention of the press

Advice about book launch events

Each student will receive a 10% discount voucher on services provided by Literally PR plus a free 20-minute consultation with Literally PR to discuss a PR strategy bespoke to you and your book (to be taken within 2 months of the class date).

BONUS CLASS 4:00pm - 4.45pm BOOK TO FILM By popular demand, Philippa Donovan is back to share the secrets of getting your book into Hollywood!

Q &A 4.45-5pm

Followed by a FREE Writers Networking Event

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Citizen M London Bankside

20 Lavington Street

London, United Kingdom

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