The Author School - helping you from manuscript stage to the book launch!
£80.24
The Author School - helping you from manuscript stage to the book launch!

The Author School - helping you from manuscript stage to the book launch!

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The Function Room

Whitcomb Street

London

WC2H

United Kingdom

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These classes will equip you to create an amazing book as well as preparing you for the London Book Fair Festival on 14th-16th March at Olympia, West London

Seven classes filled with great information to help you and your book, special guest speakers, one to one with a top literary agent, a Q&A, a database of publishing contacts, opportunities to network and the option to submit a manuscript to be passed on to literary agents and publishers! We will also discuss thinking outside of the box and creative ways to market your book

Whatever stage you're at, we can help you!

REGISTRATION AND INTRODUCTIONS

9.30-10.00am

CLASS 1

10.00-11.00am

EDITING, BOOK DOCTOR AND CRITIQUE - GETTING YOUR MANUSCRIPT UP TO SCRATCH!

Guest speaker: Editor, Wendy Yorke

As a writer we are too close to our story and need another set of eyes to help take our manuscript to the next level. A traditional publisher will put your manuscript through its paces. They are likely to cut out chunks, move things around and at the very least make some recommendations of changes BUT they should also undertake a proof read. The press will be unforgiving about typos on book covers and if your first three chapters don't 'sell' your book then an agent won't look at you.

At The Author School we will discuss:

  • Co-founder, author A. Bello's will discuss her personal experience with editors, advice about what to ask when approaching a potential editor and average timelines.
  • Typical grammar mistakes

  • How to achieve consistency in the story

  • Manuscript structure

  • Character development

  • Achieving 'Your Voice'

  • Tips on what and what not to do with a manuscript after your first draft

  • How to get an editor and the different packages that will be offered to you

  • Why you need to turn out the best quality book you can (which means engaging external help from a professional)

You will also be provided with a list of different editors and contact details so you can start approaching them. We will guide you through the quagmire of different packages (many editors now offer more than 'just' an editorial service but also agent introductions and even a route to Hollywood).

CLASS 2

11.00am- 12.00pm

DIFFERENT PUBLISHING OPTIONS - WHAT'S RIGHT FOR YOU?

SELF- PUBLISHING

Guest speaker: Ali Dewji, founder of I AM SELF PUBLISHING

There are many ways to get published and it can be a bit overwhelming. The Author School will help you figure our the best route for you. There are many options now - that is the beauty of this incredible, fast-evolving industry but it's also very difficult to know what's best for you.

The Author School founders, Helen Lewis, will share her experiences of working with both publishers (traditional and innovative start ups) and self-publishing companies. She will also give you examples of typical timelines from manuscript completion to book sales. Whilst A. Bello will explain her author journey, choices and lessons learned from her personal experience as an author.

The Author School will discuss

  • How to make self-publishing work

  • What a self publisher will do for your book

  • Pros and cons of self publishing and what will work for you

  • Ebooks or print or both? And how it affects you as the author

You will be given a list of self-publishing, traditional publishing, innovative start up companies and literary agents that you will be able to contact


CLASS 3

12.00pm - 1.00pm

DIFFERENT PUBLISHING OPTIONS - WHAT'S RIGHT FOR YOU?

TRADITIONAL PUBLISHING

Guest speaker: Jenny Geras, Publishing Director of Arrow from PenguinRandonHouse. Jenny is about to join digital publisher Bookouture as Publishing Director in 2017.

There are many ways to get published and it can be a bit overwhelming. The Author School will help you figure our the best route for you. There are many options now - that is the beauty of this incredible, fast-evolving industry but it's also very difficult to know what's best for you.

The Author School founders, Helen Lewis, will share her experiences of working with both publishers (traditional and innovative start ups) and self-publishing companies. She will also give you examples of typical timelines from manuscript completion to book sales. Whilst A. Bello will explain her author journey, choices and lessons learned from her personal experience as an author.

The Author School will discuss

  • How to get a traditional publishing deal

  • What a traditional publisher will do for your book

  • Pros and cons of traditional publishing and what will work for you

  • Ebooks or print or both? And how it affects you as the author

You will be given a list of self-publishing, traditional publishing, innovative start up companies and literary agents that you will be able to contact

NEW:

1-2pm

PITCH TO HASHTAG PRESS

Hashtag Press is a new bespoke publishing house that wants to create beautiful books by fabulous authors. Hashtag Press want to sign five authors in 2017 and will give each book the best service, sales and opportunities. To pitch your book and get valuable advice from the founders, book your slot by emailing abiolabello@theauthorschool.com

Limited slots!


Lunch break 1-2pm

CLASS 4

2.00pm - 3.00pm

MARKETING, BRANDING, COVER DESIGN & IMAGE

Speaker: Co-founder, Children's & YA Author A. Bello


Image is everything! Abiola will guide you through the best way to brand yourself and for your book to stand out from thousands.

  • What is your brand identity?

  • Why authors need to think about their brand

  • Writing a brief to an illustrator

  • How to find the best illustrator for your book

  • The Holy Grail: Reviews and how to get them (Goodreads, Amazon, bloggers, approaching book clubs etc)

  • Interview (tips on getting journalists to interview you!)

  • Blog tours - how they work and how to join one

  • Why you should be blogging at least once a week and what you should be blogging about!

CLASS 5

3:00pm - 4:00pm

BOOK DEALS AND CONTRACTS

Guest speaker: David Daley, Lawyer from Bloomsbury Publishing

Getting a book deal is the best feeling ever but how do you know if the deal is any good? David is bringing 20 years of experience, including helping with JK Rowling's contract! He will go into great detail on good book deals and you will leave feeling more prepared on what to expect with a deal.

  • What are the key things to look out for in a deal

  • Author rights

  • Author royalties

  • Why you need a lawyer to look before you sign a deal


CLASS 6

4:00pm - 5:00pm

BOOK LAUNCH, SOCIAL MEDIA & PUBLICITY STRATEGIES

You are competing with other books being released on the same day, how do you stand out?

Speaker: Co-founder, Book PR Helen Lewis


Co-founder of The Author School, Helen Lewis is the director of a leading book publicity firm, boasting years of experience working directly with authors, self-publishing companies, traditional and indie publishers, in the UK, US, Australia and Europe.

Helen will guide you through

  • The 'dos' and please 'do nots' of launching your book

  • How to use Twitter to help your brand

  • How to engage with people on Facebook to promote your book

  • How to get publicity

  • Why national media coverage still works but what else you can do to achieve similar coverage

  • Techniques that have captured the attention of the press

  • Advice about book launch events

Each student will receive a 10% discount voucher on services provided by Literally PR plus a free 20-minute consultation with Literally PR to discuss a PR strategy bespoke to you and your book (to be taken within 2 months of the class date).

BONUS CLASS

5:00pm - 6:00pm

BOOK TO FILM

By popular demand, Philippa Donovan, founder of Smart Quill is back for the third time, to share the secrets of getting your book into Hollywood and on the big screen!


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Location

The Function Room

Whitcomb Street

London

WC2H

United Kingdom

View Map

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