Who Should Attend
Founders and business leaders interested in understanding customer behaviour
Innovators exploring behavioural insights to enhance product or service design
Anyone curious about applying behavioural science, economics, and AI to real-world challenges
What the Session Will Cover
Insights into cutting-edge research in behavioural science and economics
Practical applications of customer insights, nudge theory, game theory, and AI engagement
Opportunities to explore collaboration with academic experts
What You’ll Get Out of It
Direct access to academic specialists working at the forefront of behavioural research
Fresh perspectives to inform your business strategy and innovation
Networking with peers and potential collaborators over coffee, pastries, and lunch
Agenda
09:30 – Welcome coffee and pastries
10:00 – Welcome, Introductions & session with academic experts
12:00 – Lunch and further networking
13:00 – Wrap-up
Meet our specialists
Neal Hinvest, Senior Lecturer in Neuroeconomics
Neal is a neuroeconomics researcher who applies cutting-edge methods - including EEG, psychophysiology, and behavioural analysis - to explore how people make decisions in business contexts. Blending expertise in psychology, cognitive neuroscience, and statistics, they deliver bespoke, scientifically rigorous solutions that drive both commercial impact and academic excellence.
Dimo Dimov, Professor Entrepreneurship and Innovation, School of Management
Dimo's research focuses on entrepreneurial thinking, process, and practice, embracing eclectic perspectives and approaches. He is founding editor-in-chief of Journal of Business Venturing Insights and currently serves as associate editor at Entrepreneurship Theory and Practice and Entrepreneurship and Regional Development. Dimo is co-founder of Kinetic Thinking, a validated framework for personal and organisational development. It helps individuals, teams and entire organizations capitalize on the changing world of work by deploying new ways of thinking, managing and leading.
Janina Hoffmann, Lecturer, Department of Psychology
Jorg Franke, Senior Lecturer, Department of Economics
Jörg conducts research in the area of Applied Microeconomics and Experimental Economics.
Kai Wang, Lecturer, Department of Economics
Kai’s research interests lie in decision theory, behavioural economics/finance, and marketing.
Richard Fairchild, Senior Lecturer, School of ManagementLecturer in Corporate Finance
