Free

The Berkshire Business Growth Hub 1-1 Communications Clinic - 8th March 201...

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Location

Location

Slough Aspire

350 Edinburgh Avenue

Slough

SL1 4TU

United Kingdom

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Event description

Description

1-1 Communcations clinic. Bookable 1 hour appointments. 13:00 - 16.30

What

Press release writing and media communication – stakeholder engagement – stakeholder mapping – internal communications – messaging – storytelling

Why

Are you sure you’re talking to people in the right way? This may sound like a stupid question, but far too many organisations – even mature ones – treat communications and PR as a ‘nice to have’ aspect of the business that can be fit in at the last moment. In truth, the past 20 years with social media and instant access to reams of information, both accurate and inaccurate, has turned this on its head. Like it or not, quality communications have now become the central pillar to entire marketing campaigns.

So - do you know who you’re talking to about your company and why? Do you know that what you are saying is relevant, sensible, memorable and differentiating? Perhaps you are so involved in your business that anything that’s not product development or sales simply doesn’t have space in your head?

Whether it is about trying to secure reams of earned media coverage, trying to position your company as the leader in what it does, or trying to secure your third round of funding, the approach and the messages are always different. This session will help you to either start considering the communications process, or as a sanity check that where you’re going, what you’re saying and who you’re saying it to is the best option for your business.

Communications Clinic Expert:

Alex Lacey has over 17 years’ experience working across technology, health and wellness, nutraceuticals, consumer, and corporate PR and communications, in agencies and companies across the EMEA and APAC. He’s been at the centre of crisis management for several cases, including one of the US’ highest profile corporate challenges of recent years. He has advised across more than 25 countries and has helped companies launch more than 60 different products and services to the media and various influential individuals.

This session is purposefully designed to be flexible around your needs and questions, but actively seeks to avoid going into detail regarding digital marketing, which is covered in a separate marketing clinic (see here).


About The Berkshire Growth Hub

The Thames Valley Berkshire Business Growth Hub is funded by the European Regional Development Fund, the Thames Valley Local Enterprise Partnership and delivered by Oxford Innovation to support entrepreneurs and businesses in Thames Valley Berkshire.

We help both start-ups and established companies, providing free support and advice that includes networking events and workshops on a range of business issues. The Growth Hub will provide a small number of eligible businesses with ongoing intensive support. Support provided will be bespoke and tailor-made to meet the needs of each business. Please note that eligibility criteria apply.

Click here now to read more about how our services can help your business to thrive.

GET IN TOUCH

A Business Advisor will answer your questions:
T. 01344 388005


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Date and Time

Location

Slough Aspire

350 Edinburgh Avenue

Slough

SL1 4TU

United Kingdom

View Map

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