The Big Idea

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Join sistr on our Covid Campaign as we talk launching your big idea with Seedrs and Giovanna Forte.

About this Event

Did you have a Eureka moment during lockdown? Do you like the sound of being your own boss sistrs? Then we have just the webinar for you. Sistr has teamed up with Seedrs' Katherine Gilroy as part of our Covid Campaign to support working women. Katherine will share her top tips and insights from her years working with founders and start-ups to help you make your big idea a reality.

For an extra dose of sistr inspiration, we’ll also be talking to Giovanna Forte, Founder of Peezy Midstream, on how she started two successful businesses during recessions. She's been there, done it and will be answering your questions on how you can also become mistress of your own destiny!

If you're not already part of the amazing sistr community join us for free here.

In this workshop we'll cover:

  • Figure out your "why?"
  • Research, research, research
  • Moving beyond the idea - getting it down on paper
  • Figure out what you don't know and plug the gap
  • Build your community
  • Get your house in order
  • Test + adapt
  • Take the leap, and be prepared to fail

About sistr

Sistr is a free resource focused on supporting women at work. We’re on a mission to build a world full of connection, collaboration and professional growth to really make some magic happen. It's where we can share, collaborate, mentor, support and learn from our sistrs. No matter what industry we’re in, we all have wisdom and ways we can help each other and supporting each other has never been more important than it is right now. So come and join us, choose sisterhood over competition, spread the word and help us change the working world for women everywhere.

About Katherine

Katherine began her career as a corporate lawyer, helping founders and start-ups to grow their businesses, before taking a leap and joining Seedrs earlier this year.

Now her role is to source early stage businesses for the Seedrs investor audience, working with entrepreneurs from the very beginning of their fundraising journey, and helping them to undergo a successful fundraising round. She advises businesses on how to strategise their investment rounds to help them market and scale their business and build out a community of brand evangelists. She loves seeking out exciting and innovative seed-stage businesses, and particularly enjoys working with 'tech for good' businesses and those with diverse founding teams.

Her favourite Seedrs campaign is Nc'Nean - a female led, organic whisky distillery powered by renewable energy!

About Seedrs

Seedrs is a leading online investment platform, funding over 1120 deals to date, with almost £1 billion invested on the platform. Seedrs allows investors to buy and sell shares in private companies, and ambitious entrepreneurs to gain investment for their businesses, building communities in the process.

Since its inception, Seedrs has worked with over 100 female founders across a range of sectors. Seedrs is committed to supporting women on every step of their fundraising journey and offering exciting investment opportunities for all.

Seedrs is proud to have signed the Investing in Women Code and HM Treasury's Women in Finance Charter, to build a more balanced and fairer industry for all, improving female entrepreneurs' access to tools, resources and finance.

About Giovanna

Giovanna is a Founding Director of Forte Medical, creator of Peezy Midstream, the world’s only accurate urine collection system for diagnostic integrity in women’s routine health, making UTI and antenatal screening accurate, removing women from the frontline of antimicrobial resistance (AMR). Peezy Midstream is a more dignified and hygienic way to collect urine especially when pregnant.

Giovanna is a Getting Things Done person; a mother at 26, she set up her own business so she could organise childcare to her own needs and those of FirstBorn. For over 16 years Forte Communication served architects, designers and design educators. In 2006 she secured seed funding to develop Peezy Midstream, the invention designed by her NHS GP brother to solve the overlooked problem of inaccurate diagnoses and treatment for women’s urinary tract infections (UTI) and antenatal screening. Current hit-and-miss urine collection methods are unhygienic and undignified; they lead to unreliable samples and the over-prescribing of antibiotics, making women more susceptible to growing antibiotic immunity.

Peezy Midstream helps target prescribing and is the only urine collection method to meet Public Health England UK Standards for Microbiology Investigation of Urine; it saves lives and money. Unique point of care Peezy Midstream is starting to be used within NHS England and NHS Wales and has launched in the USA.

Giovanna and her team are now collaborating with researchers and scientists in the UK and USA to develop a range of new devices designed for early stage cancer detection, sports dope testing and more. The company has recently formed a JV with a California-based tech developer to create digital diagnostic Smart Peezy Point of Care System.

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