The big shakeup going on in the fitness industry
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The big shakeup going on in the fitness industry

The big shakeup going on in the fitness industry

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Soho Works Shoreditch

56 Shoreditch High Street

Tea Building, Level 4

London, United Kingdom

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A new format of class-based fitness lifted from the £90m-a-year success of Soul Cycle in America has come to the UK in form of a dozen or so highly stylised and ambitious upstarts. What exactly goes into making a blockbuster fitness brand and which one of London’s challengers is best placed to break from the pack and become a runaway success? We meet the founders of Frame, Bootcamp Pilates and more to find out.

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Soho Works Shoreditch

56 Shoreditch High Street

Tea Building, Level 4

London, United Kingdom

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