Free

The BreakFast Sessions 3 of 3: Insight & Empathy in Product Design

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Location

Apex Waterloo Place Hotel

23-27 Waterloo Place

Edinburgh

EH1 3BG

United Kingdom

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Event description
Our 3rd session explores the role of insight & empathy in shaping the product experience.

About this Event

Great products are built on great insights. Insights into unmet customer needs, untapped markets or overlooked opportunities.

The myth of the ‘eureka moment’ often overlooks the process of generating the research and inputs that help us find those insights.

In our third and final product-focused session, we’ll be looking at practical ways to capture, collate and make sense of research to deliver better performing products.

We’ll discuss the why, when and how of research, and in an age of seemingly unlimited data, we’ll look at the relative values of first hand vs data-driven insight.

To do so, we’re delighted to be joined by Dr Oli Mival and Kate Ho from Skyscanner, who have extensive experience in working with both people and numbers to create better products and drive growth.

What’s the format?

We’ll be interviewing Kate and Oli about their experiences in research, empathy and insight at Skyscanner and beyond, after which we'll open up the discussion to the room for questions and shared experiences.

If you have a particular challenge you’re dealing with right now, let us help you solve it (Chatham House rules apply). Think of it like a therapy session. Group hugs are optional.

When do I turn up?

08:30 - Doors and breakfast

09:00 - Speakers and group discussion

10:00 - 10:30 - Networking & general chit chat.

Who is it for?

Product Owners & Managers, CX / UX, Designers, Strategists, PMs and BAs working within a business that ships product. Basically anyone with a responsibility to get stuff out of the door with a desire to make it as good as possible.

Please only sign up if you're part of this world so we can keep the discussion really focused and relevant for the Product Design community.

Places are free but limited, so please register your interest and we'll let you know ASAP if you've been lucky enough to secure a place!

About CreateFuture

We are a creative consultancy. We apply design thinking to brand, marketing and product innovation, and we do it in a fun, fast and collaborative way.

About the Breakfast Sessions

This is our third and final event on the theme of Product Design, but not the last BreakFast session. Future topics will include bringing collaboration and agility to brand and marketing, creating healthy, creative, productive cultures and teams.

Follow us on Twitter or LinkedIn to get future announcements or to suggest a topic.

The session will be hosted by Nathan Fulwood, Strategy Director at CreateFuture.

Sign me up - How do I get a ticket?

Places are free but limited, so please register today and we'll let you know ASAP if you've secured a place.

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Date and Time

Location

Apex Waterloo Place Hotel

23-27 Waterloo Place

Edinburgh

EH1 3BG

United Kingdom

View Map

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