£49.10

The Brief Doctor: Making Brands Better

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Description

Has your strategy flat-lined? Don’t worry, The Brief Doctor is here to help. In this two-hour interactive workshop you’ll learn how simple, focussed strategic and creative briefs can help you achieve your goals and save your business time and money. Join The Brief Doctor’s Founder Tim Hughes and Creative Director Pauline Russell as they share their three point plan for effective marketing.

What you will learn

  • The Brief Doctor Who, What, Why method.
  • The difference between strategic and creative briefs.
  • The art of the Single-Minded Proposition.
  • The confidence to be concise.
  • How to give and receive feedback
  • Top hacks for seamless uniting your Marketing and Creative teams.

Agenda

2-4pm Interactive Workshop

About the Speakers

Tim Hughes is Founder of The Brief Doctor, his background is in TV Channel Brands, Marketing and Promotions. Most notably at Paramount Comedy, BBC Broadcast/Red Bee Media and Discovery. He is the recipient of a Promax UK Lifetime Achievement Award.

Pauline Russell is Creative Director of The Brief Doctor, she has led numerous global creative teams as both a Director and VP/Creative Director including teams at Scripps Networks, BBC Studios and Discovery. She has won numerous Global Promax Golds, Kinsale Sharks and New York TV Festival awards and was the Conference Chair of Promax UK. She is the recipient of numerous Global Promax Golds.

The Museum's Professional Development Programme is kindly supported by The Marketors’ Trust

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