The Business Agenda is a free monthly meeting designed to help South Leicestershire & North Northamptonshire businesses meet up, learn from each other and forge relationships. It is made possible with the help of Harborough Council and the Harborough innovation centre and organised by The Ideal Marketing Company. Each month a different guest speaker talks on a requested business topic. There are also plenty of opportunities to network and discuss the ideas covered. It is held at The Harborough Innovation Centre on the 3rd Tuesday of each month.

This month's topic:

The Future of Marketing

This month’s guest speaker at the Business Agenda is Jessica Shailes. Although many core principles of marketing are unchanging over the years, the past 2 decades has seen dramatic changes in the way that we market our companies and the way that our customers research and buy. This rate of change is speeding up rapidly and is affecting businesses of all sizes. But what are the smartest, largest companies doing to profit from the changing behaviour patterns? What are the latest predictions and ideas (including research carried out on behalf of Google) on how marketing will change over the coming years? How will small businesses survive in an economy that is increasingly going global and online? Which of these new ideas and new technologies can you start to use now to help your business?

Head of Digital Marketing at The Ideal Marketing Company Jessica Shales has recently been investigating latest marketing developments and ideas about the changing customer journey and is our guest speaker at the March Business Agenda.

The session is free to attend and forms part of a networking event. The agenda for the evening consist of:

5 pm – Arrival, informal networking. Free tea, coffee and biscuits are served.

5.30 – Delegates are seated. Introduction.

5.35 - Table based card exchange and meet & greet introduction take place at each table.

5.45 – Speaker presentation - The Future of Marketing by Jessica Shailes

6.15 – Q & A session

6.30 – Session ends

Every month the Business Agenda focuses on a different business topic to help business owners and employees. The aim is to learn new ideas, share experiences and build a stronger business community in the Harborough area.  Everybody is welcome. Feel free to bring a guest and tell your friends. The Business Agenda has been running in Market Harborough each month since early 2013.

Reserve your free place today. 

The Business Agenda is sponsored and supported by The Ideal Marketing Company

Although many core principles of marketing are unchanging over the years, the past 2 decades has seen dramatic changes in the way that they we market our companies and the way that our customers research and buy.  This rate of change is speeding up rapidly and is affecting businesses of all sizes.  But what are the smartest, largest companies doing to profit from the changing behaviour patterns? What are the latest predictions and ideas (including research carried out on behalf of Google) on how marketing will change over the coming years? How will small businesses survive in an economy that is increasingly going global and online? Which of these new ideas and new technologies can you start to use now to help your business?

Head of Digital Marketing at The Ideal Marketing Company Jessica Shales has recently been investigating latest marketing developments and ideas about the changing customer journey and is our guest speaker at the March Business Agenda.