San Francisco, California
London, United Kingdom
The Business Agenda is a free monthly meeting designed to help South Leicestershire & North Northamptonshire businesses meet up, learn from each other and forge relationships. It is made possible with the help of Harborough Council and the Harborough innovation centre and organised by The Ideal Marketing Company. Each month a different guest speaker talks on a requested business topic. There are also plenty of opportunities to network and discuss the ideas covered. It is held at The Harborough Innovation Centre on the 3rd Tuesday of each month.
This month's topic:
Marketing book launch at the Harborough Innovation Centre
This month’s Business Agenda offers something a little different. You are invited to join a select group of business owners at the Harborough innovation Centre to join in on the official launch of ‘Scientific Advertising’ a new marketing book that could change the way you look at advertising forever.
Advertising surrounds us in the modern world. But whatever the medium, and whatever the target group, the message that the advert contains should follow certain principles. Amazingly, these principles were laid down by Claude C Hopkins in his book ‘Scientific Advertising’ over a century ago.
For his third marketing book, Alastair Campbell has totally revised and updated this marketing classic to include social media, websites and other forms of advertising that hadn’t yet been invented when this book was first written.
Alastair will be summarising the main points of this book, answering marketing questions and signing copies of the book at the end of this book launch.
Places are free but limited.
The session is free to attend & forms part of a networking event. The agenda for the evening consist of:
5 pm – Arrival, informal networking. Free tea, coffee and biscuits are served.
5.30 – Delegates are seated. Introduction.
5.35 - Table based card exchange and meet & greet introduction take place at each table.
5.45 – Speaker presentation
6.15 – Q & A session
6.30 – Session ends
Every month the Business Agenda focuses on a different business topic to help business owners and employees. The aim is to learn new ideas, share experiences and build a stronger business community in the Harborough area. Everybody is welcome. Feel free to bring a guest and tell your friends. The Business Agenda has been running in Market Harborough each month since early 2013.
Reserve your free place today.
The Business Agenda is sponsored and supported by The Ideal Marketing Company
When & Where
The Ideal Marketing Company
The Ideal Marketing Company are based in Market Harborough, Leicestershire and work with companies across the Midlands. They help with all aspects of marketing and PR - working with business owners and marketing departments to generate new enquiries, help improve conversion rates and boost customer loyalty with businesses across a range of industries.