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The Business of News

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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Chris Cooke discusses the Business of News. Who are big news providers in the UK - in print, online and on air? Given all the newspapers have seen their circulations slump, why are the traditional dailies still so influential? Who are the big news providers online? How does the business of news differ when the content is printed, broadcast or distributed online? And what does that mean for PR people talking to editors and journalists at these different news organisations?

After completing this session you should be able to:

- Identify the key news providers in the UK, including print, online and broadcast

- Understand the difference between print, online and broadcast news in terms of content and how its is produced

- Discuss the target audiences, political agendas and editorial priorities of the key news providers

- Identify who different PR disciplines are seeking to influence at the UK news providers

All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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Refund Policy

No Refunds

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