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The Business of Sport

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Royal Bank of Scotland Gogarburn


EH12 1HQ

United Kingdom

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We look forward to welcoming you to our 2017 Conference - The Business of Sport, which will be held at the Royal Bank of Scotland in Gogarburn. This conference offers you an opportunity to hear about ‘The business of sport', listen to the experts in the industry, catch up with old colleagues, meet some new ones, join in on our panel debate, and enjoy a networking lunch.

This conference is for you if you believe that sport must adopt a business model to sustain growth. If you want to hear how a successful ‘This Girl Can' campaign impacts on the business of sport, hear about the transition from athlete to business women and learn how the changing commerical sponsorship landscape is impacting on sport, then join us on the day.


9.30 - 10am Registration - Tea & Coffee

10am Maureen McGonigle, CEO SWiS - Welcome

10.05 Aileen Campbell, Minister for Public Health and Sport - Opening Remarks

10.20 Bernie Shaw Binns, Director, Brand Oath

Youre identity - your business

10.40 Rhona Shepherd - Red Sky Management – The changing commercial sponsorship

landscape and opportunities for female athletes

11.10 Catriona Morrison – Triathlete and co-founder of Everactiv - from Athlete to business woman.

Understanding and implementing your transferable skills from athlete to business women

11.40 Claire Nelson, CEO Netball Scotland

Lessons for women’s teams and clubs transitioning to sport businesses. The Sirens,

building a professional team for today’s market.

12.10 Recap of the morning presentations

12.15 Lunch – Networking

13.30 Yvonne Greeves RBS – National Women in Business Manager, Royal Bank of Scotland &


13.45 James Erwood, Talent Director for Ball Street and agent for Alex Scott of Arsenal FC –

Building a profitable, personal brand for the digital and social era

14.15 Kate Bosomworth, Consultant and Director, Sport England - Developing marketing

campaigns to reach and resonate with girls and women #ThisGirlCan


15.15 Panel Debate -

15.50 Maureen McGonigle - Update of SWiS Activities

15.55 Summary of today, thank-you and goodbye

16.00 Girl – an anthem for Scottish Women in Sport

There will be tea and coffee available in the atrium at the end of the conference for those wishing an opportunity to network.

NB The above is subject to change and alteration

The above may be subject to change and alteration

Many thanks to the staff at the Royal Bank of Scotland for their support and also for the use of their wonderful venue.


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Royal Bank of Scotland Gogarburn


EH12 1HQ

United Kingdom

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