The CFO's Roadmap to an 8-Figure Exit with AgenCFO (28th Nov)

The CFO's Roadmap to an 8-Figure Exit

Join us for a practical session on building a business that's healthier, more profitable, and less dependent on you — whether you're planning an exit or building for the long haul.

What You'll Learn:

The Financial Foundation

• How to clean up your finances and set up systems that give you clarity and control
• Which metrics actually matter for tracking growth and profitability
• What role finance really plays in an exit and growth (beyond the buzzwords)

Building Strength & Scale

• How to build a (management) team that multiplies your impact instead of adding to your workload
• The balance between growth and profit (and why chasing revenue alone kills businesses)
• Strategies to diversify revenue and reduce dependence on any single customer

Maximizing Value & Freedom

• How to make yourself optional in day-to-day operations (without losing control)
• The key points to look at to set your agency up for financial success in 2026
• What buyers look for (even if you're not selling) and why it matters for your business health

Real Results

• AgenCFO will share real stories of various agencies they worked with who scaled to 7-figures (and beyond) while keeping profits (and founder sanity) high, including how one turned a potentially messy exit into a smooth exit within 90 days (from listing to exit).

Whether you're building to sell, building to scale, or just want a business that runs better and gives you more freedom — this framework works.

Perfect for business owners doing $1M+ in revenue who want to build something valuable and sustainable.

--

Agenda:

• 5 mins - Intro and Welcome from Michael Murdoch, founder of Agency Folk
• 20 mins - Insights from Joey de Wit, founder of AgenCFO
• 10 mins - Breakout Rooms in small groups
• 20 mins - Group discussion with Q&A
• 5 mins - Wrap up and next steps

--

Expert Biography:

Joey de Wit - Founder of AgenCFO
After working with over 50 business owners as their Fractional CFO, Joey noticed how some consistently broke through their growth ceilings, while others remained stuck.

The difference?

The ability to understand and ACT on the numbers.

The biggest shocker here is that most businesses still rely on a basic P&L and some messy sheets to track their performance and plan ahead. AgenCFO is putting a stop to that.

With their best-in-class financial models and forecasts, they don't just put their clients back in control, they provide the direct actions to take to run your business without the constant guesswork.

Book a call with Joey: https://calendly.com/agencfo/call

--

Session Location: Zoom (shared 24 hours before the session)

Who should attend? Primarily agency leaders (owners, directors, senior managers and decision-makers) but this is also open to those who support agencies too such as ex-agency owners, coaches and consultants. If you're not sure if this is for you, please email michael@thehouselondon.com.

--

Hosts:

• Michael Murdoch (founder of The House, Story Cube & Agency Folk)
• Joey de Wit (founder of AgenCFO)

--