The challenges of transforming business culture

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The biggest obstacles standing in the way of innovation are often related to company culture.

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This event is for you if you are a business owner thinking about ways to embed innovation into the culture of your company.

The biggest obstacles standing in the way of innovation are often related to company culture. A culture of innovation places emphasis on generating and implementing new ideas and is focused on making constant improvement in various areas of the business. But ‘culture’ is such an all-encompassing concept, it is no surprise that many leaders face challenges when trying to shape their cultures to be more innovative. These often include:

• Resistance to change

• Not communicating the purpose

• Rigid organisational structures

• Lack of commitment and reinforcement.

Yet there are many stories about how leaders have achieved extraordinary success. In this round table, we will explore three key skills they have mastered to be help them to meet and overcome these challenges:

1. Building safety – how communicating that you are listening and providing feedback with positive intent will generate bonds of belonging and identity;

2. Sharing vulnerability – how communicating expectations helps drive trust and co-operation;

3. Establishing purpose – how being ten times clearer about purpose and priorities than you think you need to be, creates shared goals and values.

These are perhaps no surprise. But understanding how to communicate is as important as what is communicated. Behavioural styles link directly back to how we ‘hear’ the words that are communicated to us. Finding ways of making sure they are said in a way that everybody can understand and relate to, is critical.

To find out more, join Metro Bank and hgkc for an expert discussion with Carly Brunsden, founder of Ad Ingenium and associate of DISCsimple, exploring these skills and how they help to address and overcome the key challenges being faced by business leaders seeking to develop a culture of innovation to help them thrive as we emerge from this crisis.

hgkc are delighted to be running this event in collaboration with Matt West at Metro Bank.

To ensure participation with full confidence this event will be held under strict Chatham House rules – nothing will be attributed without prior permission and full anonymity can be maintained.

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