£36 – £42

The Changing Face of Social Media with BBH

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BBH Global

60 Kingly Street

London

W1B 5DS

United Kingdom

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76% of all internet users are using some form of social media, according to a Pew Research study.

Social media has grown into an established marketing channel which is giving brands more opportunity than ever before. For charities, the focus needs to be on understanding data, engaging cleverly and creatively with social media and keeping up-to-date with emerging trends in order to maximise reach.

Join us and hear from Ben Shaw, Head of BBH’s social content unit ‘Live’, Data Strategist Jack Colchester and others who will explore their Ten Commandments on how to make your social media have an impact that resonates.

BBH delivers world-class strategy and creative across multiple channels for 35 of the most successful brands and businesses including Audi, Tesco, Google, Barclays, Virgin Media, Absolut, Samsung, Unilever and Weetabix.

They also work with a number of charitable organisations including the UN’s Global Goals programme, the St John Ambulance, Refuge, Missing People and the Terrence Higgins Trust amongst others.

This masterclass will help you to:

  • Better identify and target your audience

  • Plan your media to maximise reach

  • Understand what metrics to measure for success

  • Learn how to identify trending topics before they disappear

  • Identify which platforms you should and shouldn't be listening to

Agenda:

  • 09:00 Welcome breakfast and networking
  • 09.30 - 10.30 The Changing Face of Social Media
  • 10.30 - 11.30 1:1 surgeries with BBH experts
  • 11.30 - 12:00 Closing

Level:

This is an introductory session for charities wanting to gain an undertanding of the current trends in Social Media and how to effectively engage with it.

We would like to acknowledge the generous support from The Marketing Trust in helping to launch this initiative. The Marketing Trust is an independent charity that supports research into markets and training to foster a wider understanding of the benefits of marketing.

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Date and Time

Location

BBH Global

60 Kingly Street

London

W1B 5DS

United Kingdom

View Map

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