This is the age of the audience. As society and culture embrace ever more free flowing dialogue, supported by new technologies and platforms, we have entered a new era of co-created, democratised communication. Top-down approaches are suffering mass decline as communicators evolve to flow through the fluid cultural context of the audience.
Leading corporate brand and communications expert, Zaid Al-Zaidy, will challenge the environmental sector to respond to this shifting landscape and explore the exciting possibilities ahead.
Gain insights from one of the UK’s most influential leaders in brand and communications strategy
Explore how communications are evolving as technology, societies and messages change
ZAID AL-ZAIDY is an award-winning brand and communications expert with 20 years’ experience gained working across some of the world’s most iconic brands, both brand-owner and agency side.
At Unilever, Zaid propped up a generation’s pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and CEO of McCann London.
Recognising the limitations of big agency culture, he decided to leave McCann to join independent creative agency Above+Beyond, as Partner and CEO. Above+Beyond specializes in creating work for the audience age and counts Amazon & Betway as two of its clients.
In addition to the day job, Zaid is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee, a Mentor for Collider (an accelerator specializing in adtech start-ups) and was named by City A.M. as one of the UK’s Top 30 most influential people in media, advertising and communications. He has even been Alan Sugar’s advertising advisor on The Apprentice, but please don’t hold that against him.
SESSION CHAIR TIM SCOONES is a biologist by training, a naturalist since he can remember and a passionate conservationist since he was 6. Now an Executive Producer at the BBC Natural History Unit, Tim has been making natural history TV and web for 25 years. Recent titles for the BBC include Big Blue Live, Nature’s Epic Journeys, World’s Sneakiest Animals, Life in the Air and Nature’s Weirdest Events….. but Tim is best known for Springwatch (a brand now expanded to cover most seasons, on many platforms !). His work on “the Watches”, with its fully integrated, year-round web and social media presence, has made Tim one of the BBC’s pioneers in multi-platform broadcasting, re-inventing and empowering a strong and interactive relationship with audiences.
This keynote session is part of Communicate 2016: Swapping Spectacles. Communicate is the UK's annual, two-day conference for environmental communicators. For full conference rates, programme and bookings please visit www.communicatenow.org.uk
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