£65

The Changing Media Landscape

Event Information

Share this event

Date and Time

Location

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Chris Cooke examines how the rise of digital channels and social networks has had a huge impact on the media industry.

Many traditional newspapers and magazines are now talking to more people than ever before, but most are struggling to make a profit. Meanwhile online anyone can become a publisher or a broadcaster, but how influential can a blogger or YouTuber really become? We look at how media has changed and is changing, and what that means for the PR people seeking to influence the influencers in the media business.

After completing this session you should be able to:

- Discuss the recent changes that have occurred in the UK media business and the challenges ahead

- Think like a journalist or publisher and understand how their roles are changing

- Understand how those changes have impacted on the PR profession

- Identify which new media and influencers the PR industry should be talking to


All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

Share with friends

Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved