€29.99 – €49.99

The Choice Factory: applying behavioural science to advertising

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TSH Collab

Wibautstraat 131D 1091 GL

Amsterdam

Netherlands

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No Refunds

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Behavioural Economics inspired creative agency B.R.A.I.N. Creatives has invited Richard Shotton to Amsterdam for an intimate and interactive evening.

Shotton, the author of best-selling book The Choice Factory, will discuss how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton draws on evidence from academia, real-life ad campaigns and his own original research.

Come along to hear how you can apply findings from behavioural science to improve your marketing.

Agenda for the evening

- 6pm Arrive

- 6.30pm An introduction to behaviourial science in the Netherlands by the B.R.A.I.N. Creatives

- 6.45pm How advertisers can harness findings from behavioural science by Richard Shotton

Praise for The Choice Factory:

Winner of BBH's World Cup of Advertising books

"This book is a Haynes Manual for understanding consumer behaviour. You should buy a copy - and then buy another copy to give to one of the 97% of people in marketing who are too young to remember what a bloody Haynes Manual is." --Rory Sutherland, columnist for The Spectator and Executive Creative Director, Ogilvy One

"Most books in this area are academic and dry as dust. If you want to know how research and sociology can impact on real life in the real world, Richard's book will show you - using simple words and examples that real people can understand." --Dave Trott, creative director, author of Predatory Thinking and founder of three creative agencies

"In a cacophony of overstatement, Richard Shotton possesses a melodious and balanced voice. In this short but powerful tome you can learn about how marketing actually does influence consumers. Or, for the more prosaic among us, how to get people to re-use towels, buy wine when German Oompah music is playing and select a broadband supplier by mentioning Charing Cross Station. The book also mentions me (all too briefly) which I also find enticing. --Mark Ritson, columnist for Marketing Week and Professor at Melbourne business school

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Date and Time

Location

TSH Collab

Wibautstraat 131D 1091 GL

Amsterdam

Netherlands

View Map

Refund Policy

No Refunds

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