The Circular Toolbox for Apparel Brands Launch Event

Launching at this event is the Circular Toolbox: an online, one-stop-shop for apparel brands interested in circular business models. The toolbox brings together tools and insights from the Switching Gear project, which guided four brands—ETP, Asket, Kuyichi and Lindex—in the design and launch of rental and resale models by 2021.

To celebrate the launch of the toolbox, we will be joined by the circular apparel champions that have been researching, prototyping and testing their own circular business models over the past year and a half. .

They will share their stories and their concepts with us, as well as additional insights into what it takes to launch a circular business model.

Speakers

• Zoé Daemen and Dominique Hoogvliet (Kuyichi)
• Nancy Dingshoff (ETP)
• August Bard Bringéu, Jakob Dworsky and Estelle Nordin (Asket)
• Annette Tenstam (Lindex)
• Gwen Cunningham and Hélène Smits (Circle Economy)

Programme

• Welcome and introduction
• Meet the Switching Gear brands
• Toolbox demo and launch
• Closing words and wrap up

About Switching Gear

Switching Gear: Towards Circular Business Models is a Laudes Foundation-supported project, led by Circle Economy, that guided four apparel brands on a circular innovation process towards the design and launch of rental and resale business model pilots by 2021.

The project ran from 2019 to 2021. The Circular Toolbox, which will be launched at this event, brings together tools and insights from the project into a practical guide for apparel brands looking to explore circular business models.

Learn more about Switching Gear on the Circle Economy website.