"The Client Door-Opener" Workshop

If you want bigger clients, you need a way to reach the people who can actually say yes.

Most small businesses are stuck pitching the wrong people. Or relying on channels that no longer work:

• Email gets buried.
• LinkedIn gets ignored.
• Cold outreach sounds the same as everyone else.

Decision-makers aren’t rejecting you. They’re simply not seeing you.

This workshop will show you a different, far more effective way to get their attention:

A personalised letter — written properly, sent intentionally, and designed to spark curiosity.

This method works because almost no one else is doing it. And because it gets straight to the decision-maker’s desk.

The approach is rooted in a simple idea made famous by strategist Chet Holmes:

Stop marketing to everyone.

Identify the handful of dream clients who can move the needle — and go after them deliberately.

You’ll learn how to apply that system to your business without a big team, big budget or big pipeline.

This strategy is already landing real deals.

Here are the results businesses achieved after attending this workshop:

Future World 3D

Sent: 64 personalised letters

Results:

• 43 warm opportunities
• 10 booked meetings
• 2 new clients
• 1 high-value deal in progress

Cost: £247

ROI most digital campaigns could only dream of.

Melanie, farmer, specialising in breeding bulls

Sent: 16 letters

Result: 6 high-quality meetings with ideal-fit farmers

Tiny niche. Huge response rate.

These aren’t big companies.

These are normal businesses using a smarter approach.

And if they can open doors, you can too.

What you’ll walk away with:

This is not a talk or a pitch.

You’ll be building things in the room.

✔ A focused Dream Client Shortlist - 10–30 high-value targets who can materially change your revenue.

✔ A letter that actually gets opened - A simple structure that creates curiosity and positions you as different from every other “we help businesses like yours…” message.

✔ AI prompts to write each letter fast - So your outreach feels personal, not templated, even if you’re not a copywriter.

✔ Your first outreach letter fully drafted - Done on the day. Polished. Ready to send.

✔ A simple low-budget test plan to get in front of decision-makers - Not vague goals. A step-by-step system you can execute before Christmas.

Who this workshop is perfect for

• Small business owners
• Consultants, specialists and freelancers
• Service-based founders
• B2B & B2C businesses
• Niche experts targeting “hard-to-reach” buyers
• SMEs who want fewer… but much better clients

If you sell a high-value service or solution and want bigger deals, this is for you.

About Your Host

Michael Gordeev has helped hundreds of SMEs sharpen their strategy, win higher-value clients, and stop blending in.

His workshops are practical, hands-on and designed so you leave with assets - not notes.

Reserve your seat

📅Wednesday 3 December 2025

⏰10:00 am – 13:00 pm

📍Fareham Innovation Centre

🎟 Free

This session is capped at 25 seats so everyone can get personal support.

👉Grab your free seat for 3 December

This is your chance to stop chasing… and start getting through to the people who can make the biggest difference to your business.

We’ll see you there.