San Francisco, California
London, United Kingdom
sounddelivery are delighted to be screening the documentary The Cola Road with a Q & A with the team behind the multi award-winning charity ColaLife.
The screening and Q & A is kindly being hosted by the social innovation charity Nesta http://www.nesta.org.uk/
Join us for an exciting evening where after the screening of the film we'll discuss social innovation, the role social media has played within ColaLife, the power of digital storytelling and lots more.
Registration starts at 6.30 with the film screening starting at 7.00
Places are are free but spaces are limited
Background to ColaLife:
Coca-Cola seems to get everywhere in developing countries, yet essential medicines don’t. Why?
That was the question that social entrepreneurs Simon and Jane Berry asked themselves having spent many years living in Zambia. So they came up with the answer - and that answer was Colalife. ColaLife uses the same principles and networks that Coca-Cola and other commodity producers use, to open up private sector supply chains for ‘social products’ such as oral rehydration salts and zinc supplements. They began with the concept of using space in Coca-Cola crates – but have extended into a range of innovations, some based on Coca-Cola’s expertise and networks – but many based on questioning the status quo.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places, 1 in 9 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea. That’s more than 16 times the average for developed regions (1 in 152).
ColaLife started as an online ‘movement’ in April 2008 harnessing the growing power of social media and digital storytelling and became an independent UK charity in 2011. They have more than 10,000 online supporters and these have given the charity the power to engage Coca-Cola, UNICEF and other key stakeholders. They are now running a locally-determined adaptation of the ColaLife concept, as the first trial, in Zambia – The ColaLife Operational Trial Zambia (COTZ).
The Cola Road
In August 2012 independent film-maker Claire Ward spent 5 weeks shadowing the ColaLife team as they prepared to launch a project that would make an anti-diarrhoea kit as ubiquitous as Coca-Cola in rural communities in Zambia. This is her story.
Watch the trailer: https://vimeo.com/61315023
Set in Zambia, THE COLA ROAD follows the launch of the first trial to use Coca-Cola’s crates and distribution know-how to deliver life-saving anti-diarrhea kits
The film was not commissioned by ColaLife but is is independent and the whole production was crowd-funded. The short film (35 minutes long) was awarded Best Director (Documentary) at the AOF Awards 2013
Hashtag for the evening #soundtalks
When & Where
sounddelivery are an award-winning digital media training and consultancy company with a passion for digital storytelling. We work with the charity sector to understand and navigate the changing media climate to make the most of the opportunities to tell their stories with more impact. We love to curate inspiring events which connect the charity sector with interesting individuals - to develop ideas, share skills and best practice for the benefit of us all.