The Connect2Collab Forum - Birmingham

Riada Consultancy Presents: The Connect2Collab Forum with sponsors International Workplace Group (IWG), Spaces.

Ready to level up your professional game, meet like-minded trailblazers, and have fun while doing it?

The Connect2Collab Forum is your go-to platform for growth, collaboration, and meaningful connections.

This isn’t just another networking event. It’s a vibrant, inclusive space designed to help entrepreneurs, business owners, and professionals - whether you’re just starting out or scaling up - gain actionable insights, spark innovation, and build real relationships.

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What’s in Store?

Join Gemma Adair, Founder & Principal Marketing Consultant at Riada Consultancy, for an energizing Lunch & Learn session designed to help SMEs align their business strategy with marketing for sustainable success.

Using Riada’s 5 Pillars Framework, Gemma will guide you through the essential elements of a marketing strategy that works - from understanding your audience to choosing the right channels and setting measurable goals.

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What You’ll Learn

• Why SMEs fail and how to avoid common pitfalls
• How business strategy shapes marketing success
• The 5 Pillars: Marketing Mix, Target Audience, Market Research, Channels, Goals
• The difference between a marketing strategy and a marketing plan
• How to align strategy, marketing, and sales for impact

Join us at Spaces Birmingham (The Mailbox) on Tuesday 7th October 2025!