The abolition of cookies and an in-depth investigation by the ICO are both putting additional pressure on an extremely complex ecosystem of digital media attribution.
Privacy and consent are becoming more important than ever with data protection laws such as GDPR and the CCPA being introduced globally to protect consumers and put them in charge of their own data.
But these changes are presenting a particular challenge for online advertising, which for too long has put data at the centre of decisions, without due regard for customer privacy or ethical behaviours.
The third-party cookie was the key technology for this old normal, and many businesses are not completely sure what a cookie-less future may look like for advertising. We promise, it’s not all doom and gloom!
Join Anything is Possible on 28th April as we discuss taking a proactive approach to a cookieless future with our roadmap helping you:
- What you need to know about the cookieless web: Breaking through the misinformation
- Getting to grips with your own first party data
- Planning and future-proofing your advertising
Join us along with Anything is Possible's Head of Digital, Ned Jones and Programmatic Lead, Louis Schermuly to discuss what the future may hold, and ask any questions you may have about a cookieless advertising ecosystem.
Reserve your free space today.
