Agenda:

8.30-8.50 am - Arrive for coffee/tea and check-in

9 - 9.15 - Welcome and Introduction, Healthy and Safety [Jo]

9.15 - 10 - What is the Creator Economy? What is a living? [Jo]

10 - 10.45 - The Mindset of the Creator [Orna]

10.45 - 11.15 - Coffee/tea break

11.15 - 12 - Business models for making a living with your writing [Jo]

12 - 12.45 pm - The art of business for creatives [Orna]

12.45 - 1.45 - Lunch

1.45 - 2.30 - Reaching readers, connection, community, and marketing [Jo]

2.30 - 3.15 - Book marketing: Understanding resistance and fostering flow [Orna]

3.15 - 3.45 - Coffee/tea break

3.45 - 4.15 - The future of the Creator Economy. Opportunities in the next decade [Jo]

4.15 - 4.45 - Your future as a Creator [Orna]

4.45 - 5pm - Round-up and next steps [Jo and Orna]

Who is this workshop for?

This is an advanced creative business workshop. You will find it useful if:

• You’re already an author with one or more books
• You want to learn ways to reach more readers and make more money as an author
• You want to become more empowered in your creative and business mindset
• You’re experiencing resistance, overworking, or underearning
• You’re interested in different business models for your creative business

We will not be covering:

• How to find an agent or a publisher, or how to self-publish.
• Technical specifics on how to use any platforms for publishing or marketing
• Specific financial or legal advice
• How to write a book, fiction or non-fiction. This is a business workshop.

What's included in the ticket price?

• Full-day workshop attendance
• Slides for download and personal use after the event
• Coffee/tea/water/snacks
• Two-course Chef's Choice lunch — please advise of any dietary requirements
• Print edition of How to Make a Living with your Writing Third Edition by Joanna Penn
• Print edition of Creative Self-Publishing by Orna Ross

Accommodation and travel are not included.

What do I need to bring?

You will be writing as part of the workshop so please bring your notebook and pen/laptop. There aren't many power plugs so if your laptop might run out of battery, please have a paper backup option!

We will have some book sales at the back of the room during breaks, so if you're interested, bring some cash for that, or we can invoice you later.

Who are we?

Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Joanna started writing books in 2006 and has been a full-time author entrepreneur since 2011. She has sold almost a million books to readers in 169 countries and 5 languages. www.TheCreativePenn.com

Orna Ross is a bestselling and award-winning author of historical fiction and inspirational poetry, and a creativity facilitator. As founder-director of the Alliance of Independent Authors, she has been named one of The Bookseller’s Top 100 people in publishing. www.OrnaRoss.com www.AllianceIndependentAuthors.org

Workshop venue details:

DoubleTree by Hilton Bath City, Walcot Street, Bath, BA1 5BJ.

Accessibility

You can view the hotel accessibility pack here. It is a modern hotel with disability access.

You can check out the hotel with a 3D view here.

Please let us know if you have any other specific requirements and we can check with the hotel for you.

Travel and accommodation

If you want to stay at the conference hotel, which has just had a refurbishment, you can book with 15% off with this link: https://www.thecreativepenn.com/hiltonjune22

There are many other hotel options in central Bath, most of which are easily walkable to the DoubleTree by Hilton.

The Travelodge Bath Central is just around the corner, 1, York Buildings, George St, Bath BA1 2EB, and the Premier Inn is only a short walk away, 4 James St W, Bath BA1 2BX.

The hotel is 15 mins walk from Bath Spa railway station and also the bus/coach station, or you can get a taxi or Uber.

Car Parking is available at the Podium Car Park (next door to hotel). 8 hours - £13.00; 24 hours - £15.00.

You can also use the Park and Ride at Lansdown (north of the city) or Odd Down (south of the city) and the bus drops you a street away.

Covid safety

UK government Covid guidelines apply in the hotel and the workshop.

You’re welcome to wear a mask but this will not be required.

Cancellation policy

If you cancel up to 2 weeks prior to the event, we will refund 100% of the ticket.

If you cancel within 2 weeks of the event, we will refund 75% of the ticket as we have to cover costs with the venue.

If we have to cancel because of a UK government-mandated Covid lockdown, we will postpone the event. You can transfer your ticket to the next event, or we will refund you 100%. Fingers crossed that won't happen!

Bath is a wonderful city if you want to make a weekend of it!

Wander round the Roman Baths and the medieval Abbey in the centre of town, or walk up the hill to the Georgian Circus and the Royal Crescent.

Walk along the canal path to Bathampton, or have a coffee on the riverside by the weir.

Channel your inner Bridgerton or Jane Austen side, or go dark and visit the House of Frankenstein. (Yes, Mary Shelley wrote the novel here!)

Check out the independent bookstores Toppings and Mr Bs, as well as a great Waterstones, and lots of cafes, restaurants, and other shops.