A$4.99 – A$15

The Crowd Power Series: How Wayside Chapel Raised $440K Using Facebook Ads...

Event Information

Share this event

Date and Time



Freerange Future

110 Hindley Street

Adelaide, SA 5000


View Map

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description


How Wayside Chapel raised $440K using Facebook Ads

In December 2017, Wayside Chapel - a Sydney-based charity - set out to crowdfund $150,000. In less than 4 weeks they reached $350,000.

In 2018, they repeated the campaign, this time raising over $440,000.

The key to their success? Facebook ads.

In this session of Chuffed.org’s Crowd Power Series, Wayside Chapel and their digital agency, Elevate, will let you in on the secrets behind their highly successful campaign, walking you through their clever techniques and showing you how you can replicate their tactics in your own organisation.

About the Event

This event will be telecast from Sydney to community events around Australia, including Adelaide.

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Sydney event and their sessions will be livestreamed to satellite events across Australia, including Adelaide.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.

What Will Happen on the Night?


Registration, enjoy a drink and chat to some old and new friends from the sector


Welcome & Introduction

Nick Crowther, Managing Director, Freerange Future


Cross to Sydney for livestream presentation


How Wayside use digital marketing to skyrocket their fundraising outcomes

Amelia Szulerecka, Direct Marketing Manager, Wayside Chapel


How to choose the right audiences, copy & imagery to maximise the return on your Facebook ads

Luke Edwards, Director of Elevate Fundraising


Q&A with Amelia and Luke


Adelaide group discussion, Q&A with Nick


Event close

About the Speakers

Amelia Szulerecka, Direct Marketing Manager at Wayside Chapel

Driven by a desire to create positive change in the community, Amelia joined Wayside Chapel in 2018. Wayside supports people experiencing homelessness in Sydney and operates a range of services that place dignity, respect and love at the heart of their approach. Their community services centres, outreach programs, cafes and shops see everyone as a person to be met, not a problem to be solved. Amelia looks after Wayside’s fundraising appeals and regular giving program.

Luke Edwards, Director at Elevate Fundraising

Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.

Nick Crowther, Managing Director at Freerange Future

Nick is the Managing Director at certified B Corp Freerange Future, a digital agency that works to further progressive causes and cultural initiatives. He has almost twenty years experience across digital, branding and marketing. Nick also serves on the board of the Adelaide Festival of Ideas


Freerange Future

Freerange Future are a values driven digital creative agency dedicated to supporting organisations of purpose advance their impact. Their mission is to enable positive change in the world that strengthens communities and encourages human connection.

Share with friends

Date and Time


Freerange Future

110 Hindley Street

Adelaide, SA 5000


View Map

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved