A$4.99 – A$15

The Crowd Power Series: How Wayside Chapel Raised $440K Using Facebook Ads...

Event Information

Share this event

Date and Time

Location

Location

The Foundation for Young Australians

21-27 Somerset Place

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

How Wayside Chapel Raised $440K Using Facebook Ads

In December 2017, Wayside Chapel - a Sydney-based charity - set out to crowdfund $150,000. In less than 4 weeks they reached $350,000.

In 2018, they repeated the campaign, this time raising over $440,000.

The key to their success? Facebook ads.

In this session of Chuffed.org’s Crowd Power Series, Wayside Chapel and their digital agency, Elevate, will let you in on the secrets behind their highly successful campaign, walking you through their clever techniques and showing you how you can replicate their tactics in your own organisation.


About the Event

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Sydney event and their sessions will be livestreamed to satellite events across Australia, including Melbourne.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.


What Will Happen on the Day?

17:30

Registration, grab a cuppa and chat to some old and new friends from the sector

18:00

Welcome & Introduction: Heiko Plange-Korndoerfer, Head of Fundraising at Perth Children’s Hospital Foundation and Chuffed Community Leader

18:10

Cross to Sydney for livestream presentation

18:15

How Wayside use digital marketing to skyrocket their fundraising outcomes: Amelia Szulerecka, Direct Marketing Manager, Wayside Chapel

18:30

How to choose the right audiences, copy & imagery to maximise the return on your Facebook ads: Luke Edwards, Director of Elevate Fundraising:

18:50

Q&A with Amelia and Luke

19:10

Perth group discussion, Q&A with Darren

19:30

Event close


About the Speakers


Amelia Szulerecka, Wayside Chapel

Driven by a desire to create positive change in the community, Amelia joined Wayside Chapel in 2018. Wayside supports people experiencing homelessness in Sydney and operates a range of services that place dignity, respect and love at the heart of their approach. Their community services centres, outreach programs, cafes and shops see everyone as a person to be met, not a problem to be solved. Amelia looks after Wayside’s fundraising appeals and regular giving program.

Luke Edwards, Elevate Fundraising

Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.

Darren Sandford

Born and raised in Melbourne, Darren spent 25 years in IT in the banking and finance industry. In 2017 he launched his first 'Gift a Birth Certificate in Burundi' crowdfunding campaign on Chuffed.org, which raised $14,000 and smashed the original $8,000 target! In the workshop Darren will be sharing Chuffed.org's key 5 steps to running a successful crowdfunding campaign, drawing both on his own experience as well as the learnings from over 5000 campaigns on Chuffed.org.

Share with friends

Date and Time

Location

The Foundation for Young Australians

21-27 Somerset Place

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved