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The Crowd Power Series: How Wayside Chapel Raised $440K Using Facebook Ads...

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The Platform

Level 3, 256 Adelaide Terrace

Perth, WA 6000

Australia

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How Wayside Chapel Raised $440K Using Facebook Ads

In December 2017, Wayside Chapel - a Sydney-based charity - set out to crowdfund $150,000. In less than 4 weeks they reached $350,000.

In 2018, they repeated the campaign, this time raising over $440,000.

The key to their success? Facebook ads.

In this session of Chuffed.org’s Crowd Power Series, Wayside Chapel and their digital agency, Elevate, will let you in on the secrets behind their highly successful campaign, walking you through their clever techniques and showing you how you can replicate their tactics in your own organisation.


About the Event

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Sydney event and their sessions will be livestreamed to satellite events across Australia, including Perth.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.


What Will Happen on the Day?

14:30

Registration, grab a cuppa and chat to some old and new friends from the sector

15:00

Welcome & Introduction: Heiko Plange-Korndoerfer, Head of Fundraising at Perth Children’s Hospital Foundation and Chuffed Community Leader

15:10

Cross to Sydney for livestream presentation

15:15

How Wayside use digital marketing to skyrocket their fundraising outcomes: Amelia Szulerecka, Direct Marketing Manager, Wayside Chapel

15:30

How to choose the right audiences, copy & imagery to maximise the return on your Facebook ads: Luke Edwards, Director of Elevate Fundraising:

15:50

Q&A with Amelia and Luke

16:10

Perth group discussion, Q&A with Heiko

16:30

Event close


About the Speakers


Amelia Szulerecka, Wayside Chapel

Driven by a desire to create positive change in the community, Amelia joined Wayside Chapel in 2018. Wayside supports people experiencing homelessness in Sydney and operates a range of services that place dignity, respect and love at the heart of their approach. Their community services centres, outreach programs, cafes and shops see everyone as a person to be met, not a problem to be solved. Amelia looks after Wayside’s fundraising appeals and regular giving program.

Luke Edwards, Elevate Fundraising

Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.

Heiko Plange-Korndoefer

Heiko has extensive experience in developing and executing strategic marketing, major gifts fundraising and corporate partnership programs. He has previously worked across health, medical research, educational, community, and charitable organisations throughout Australia. Heiko holds a Graduate Diploma in Applied Finance Investment and a Graduate Certificate in Social Impact. Heiko has been a Fellow of the Fundraising Institute Australia and has represented Western Australia on the State Executive since 2010.



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Date and Time

Location

The Platform

Level 3, 256 Adelaide Terrace

Perth, WA 6000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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