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The Crowd Power Series: How Wayside Chapel Raised $440K Using Facebook Ads...

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NSW Teachers Federation Auditorium

37 Reservoir St

Surry Hills, NSW 2010

Australia

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How Wayside Chapel raised $440K using Facebook Ads

In December 2017, Wayside Chapel - a Sydney-based charity - set out to crowdfund $150,000. In less than 4 weeks they reached $350,000.

In 2018, they repeated the campaign, this time raising over $440,000.

The key to their success? Facebook ads.

In this session of Chuffed.org’s Crowd Power Series, Wayside Chapel and their digital agency, Elevate, will let you in on the secrets behind their highly successful campaign, walking you through their clever techniques and showing you how you can replicate their tactics in your own organisation.


About the event

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Sydney event and their sessions will be livestreamed to satellite events across Australia.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.


What Will Happen on the Night?

17:15

Registration, enjoy a drink and chat to some old and new friends from the sector

18:00

Welcome & Introduction

Jennie Smith, Head of International Growth, Chuffed.org

18:15

How Wayside use digital marketing to skyrocket their fundraising outcomes

Amelia Szulerecka, Direct Marketing Manager, Wayside Chapel

18:30

How to choose the right audiences, copy & imagery to maximise the return on your Facebook ads

Luke Edwards, Director of Elevate Fundraising:

18:50

Q&A with Amelia and Luke

19:10

Q&A with the Chuffed team

19:30

Event close


About the Speakers

Amelia Szulerecka, Direct Marketing Manager at Wayside Chapel

Driven by a desire to create positive change in the community, Amelia joined Wayside Chapel in 2018. Wayside supports people experiencing homelessness in Sydney and operates a range of services that place dignity, respect and love at the heart of their approach. Their community services centres, outreach programs, cafes and shops see everyone as a person to be met, not a problem to be solved. Amelia looks after Wayside’s fundraising appeals and regular giving program.

Luke Edwards, Director at Elevate Fundraising

Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.

Jennie Smith, Head of International Growth at Chuffed.org

Jennie has spent her career helping to propel the growth of organisations she believes in. She has almost 20 years experience across marketing, community management and growth and is passionate about connecting people through building and nurturing strong communities, both online and offline. Jennie joined Chuffed in 2018 with the desire to help small-medium non-profits skyrocket their fundraising potential and raise the funds and awareness they need to continue the important work they do.


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Location

NSW Teachers Federation Auditorium

37 Reservoir St

Surry Hills, NSW 2010

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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