Effectively manage your database to drive loyalty from your supporters
in association with The REaD Group
Monday 23rd April, 9.00am-1.00pm at the Wellcome Collection, London
Fundraisers need to nurture their data carefully and constantly to ensure they keep their supporters engaged and giving. Keep-up-to date with the latest techniques to enhance data quality and intelligence, then use this insight to plan campaigns will deliver massive uplift in response, without costing you a penny more.
This is where the Data IQ Fundraisers Data Masterclass, in association with The REaD Group, can help. The Masterclass brings together some of the UK’s top fundraising experts and sector practitioners who will offer advice and speak directly about their experiences.
Why should you attend:
- Be the first to hear the results from the latest research on consumer attitudes to charitable fundraising
- Find out why data quality is so important and how to start making it your priority
- Discover how to map your supporter journeys, to make sure you send the most appropriate communications at the right time
- Ensure your data is compliant, permissioned and safe so you don’t fall foul of the Data Protection Act and support best practice.
- Expert advice on how to identify the best givers, spot emerging segments and win-back lapsed supporters
- Understand how an integrated approach to acquisition, retention, upsell and cross sell will enhance your supporter experience and drive loyalty
Any individual responsible for managing supporter and prospect data that is working in the voluntary sector should not miss this important and informative event.
Data on supporters, donors and members has never been more valuable - or as under pressure - as it is now. Charitable giving has held steady over the last few years at around £11 billion annually (source: CAF), but individual donations are weaker with a fall in the median monthly donation to £11 from a previous high of £12. While the dramatic drop-off seen at the start of the recession has not been repeated, fundraisers need to nurture their donor base carefully and constantly in order to deliver against key business goals.
Caring for data is at the heart of this best practice. To identify the best givers, spot emerging market segments, react to lapsed donors, the right data at the right standard is essential. With data decay rates typically running at 10 to 30 per cent annually, appropriate data management and data governance is the only way to ensure real value can be extracted from data, insight and the programmes they drive.
|09.00 - 09.30||
Registration and Coffee
|09.30 - 09.45:||
Welcome and Introduction
David Reed, editor, DataIQ
|09.45 - 10.15:||
Using data and analytics to bridge the fundraising gap
James Kliffen, Head of Fundraising, Médecins Sans Frontières
|10.15 - 10.45||
From vicious circle to virtuous cycle - data management is everybody's business
John D. Conway, founder, Making A Difference Through Analytics (MADTA).
How to maximise fundraising benefit through fact-based decision making, data analysis etc, and why it is important from an influencer and stakeholder management standpoint. Best results happen when data is everybody's business and it becomes a cultural thing that it is everyone's responsibility.
|10.45 - 11.15:||
Direct marketing practices by the Charity sector
The REaD Group will present the results of the 2012 Charity: REaD Report, which dissects the opinions of over 1000 consumers in the UK on direct marketing practices by the Charity sector.
|11.15 - 11.30:||
|11.30 - 12.00:||
Mapping your donor journey
Glenn Cook, Group Solutions Leader, The REaD Group plc & former head of supporter services and database marketing, Macmillan Cancer Support
|12.00 - 12.25:||
Data governance advice when dealing with Third Parties
Christine Andrews, Managing Director, DQM Group
|12.25 - 12.50:||
Right support, right data. Or the other way around? Do good supporters automatically generate the right kind of data fundraisers need? Or should the process start with the data and work from there?
Barry Eaton, Head of Data, Cancer Research UK, joins a panel discussion about the importance of good data management in the third sector. Also joining the panel will be James Kliffen, Head of Fundraising at Doctors without Borders/MSF, Glenn Cook, Group Solutions Director at The REaD Group, Peter Galdies, Director of DQM Group, with David Reed, Editor of DataIQ, chairing the discussion.
|12.50 - 13.00:||
The REaD Group Charity Data Bursary
Mark Roy, CEO of The REaD Group, unveils details of The REaD Group Charity Data Bursary, providing two charities with a combined £60,000 worth of data management consultancy and services.
Who should attend?
- Marketing managers working in charity, membership or other third sector organisations
- Database and data quality managers working in fundraising
- Heads of supporter, donor and member services
FRSB or IOF members receive a reduced rate of only £75+vat per person for the session. Non members - £99+vat. Group booking rates are available - see the ticketing panel above.
The Wellcome Collection Conference Centre is housed within Wellcome Collection, a cultural visitor destination for the incurably curious. Located on Euston Road in central London, it explores the connections between medicine, life and art in the past, present and future in our fascinating exhibition galleries.
When & Where
DataIQ helps you de-risk your data use and powers your performance. It is a trading name of IQ DDG ltd.