The Empathy Quest: Why understanding differences will help you build stronger teams.
What to expect from this session: This session explores how empathy can transform the way we work together in today’s studios. From neurodivergence to introversion, extraversion, and the demands of different roles, we’ll uncover why empathy looks different for everyone — and how to harness it for healthier, more productive teams. You’ll gain practical insights you can use straight away, whether your studio is remote, hybrid, or in person. By understanding the psychology of empathy and applying it in your daily practice, you’ll learn how to build stronger bonds, improve communication, and achieve better results with your colleagues.
About Fresh Seed: Fresh Seed is a people and culture consultancy created specifically for the creative industries, with a mission to cultivate happier, healthier workplaces where teams can thrive. Founded by Sarah Brewster, an expert in organisational development, the company bridges the gap between traditional HR and the real needs of creative teams. The close-knit team blends organisational psychology, emotional intelligence, and practical HR expertise to deliver human-centred, bespoke solutions that go beyond traditional HR. Fresh Seed gets under the skin of an organisation —deeply exploring its culture, strengths, and challenges — to uncover what’s really happening and where growth is possible. From training and leadership guidance to developing resilient, values-driven cultures, Fresh Seed empowers creative businesses to grow sustainably and authentically.
Session Host: Sarah Brewster, MD of Fresh Seed
Website: www.freshseed.co.uk
Contact Details: info@freshseed.co.uk
This session is part of Ukie's Week of Insight into Games 2025, a series of curated webinars throughout November 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.
