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The Essentials of Email Marketing - Cromer

Genix - All Business Training

Thursday, 2 February 2017 from 09:30 to 12:30 (GMT)

The Essentials of Email Marketing - Cromer

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Delegate Ticket. Teas and coffees provided. 2 Feb 2017 £30.00 £0.00
* Prices include VAT

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Event Details

The Essentials of Email Marketing

A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.  


Learn how to: 

  • Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
  • How to get your emails open, read and acted upon

Course content:

Email Marketing and the law

  • Understanding the basics of data protection law
  • Who you can and can't send email to
  • Your obligation with unsubscribes
  • Understanding the rights of consumers & businesses

Planning your email campaigns

  • Setting objectives
  • Targeting and segmenting your recipients
  • Touch strategy considerations
  • How to refine and improve performance

Get your audience to open your email

  • Getting your email into the inbox, deliverability
  • The essential elements, friendly from, subject line & more
  • Timing is everything

Get your audience to react to your email

  • Writing effectively for email
  • The smart way to use links
  • Prominent call to action

Evaluate your performance

  • Understand campaign metrics
  • Set realistic goals
  • Understanding behaviour 

Review of your campaigns

  • Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing

 “I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”  Matt Adamson, Swains PLC


Teas & Coffees will be provided.

 *There is a cancellation fee with this ticket*

Please park in one of the public carparks. 


Course Tutor: Holly Stibbon


Holly has worked in the online marketing industry since 1998 and is currently a Director of Website Design & Email Marketing Company 101Smart.

She is responsible for developing and delivering strategies for sales and business management as well as customer service and project management. Smart Messenger, 101’s email marketing facility was introduced by Holly in 2003 and is used by hundreds of businesses in across the UK.

Holly has been  advising and assisting businesses with the planning and implementation of their  online marketing strategies for the past fifteen years.

She is focussed, thinks quickly on her feet and her results speak for themselves. She understands how important it is to understand her customers and their business objectives and invests the time to get to know all the businesses she works with.


Do you have questions about The Essentials of Email Marketing - Cromer? Contact Genix - All Business Training

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When & Where

Merchants' Place
16 Church Street
NR27 9ES Cromer
United Kingdom

Thursday, 2 February 2017 from 09:30 to 12:30 (GMT)

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Genix - All Business Training

 Genix aims to deliver cost-effective, professional business courses to help businesses grow. See below the courses available and for full details click on the ones that interest you.

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The Essentials of Email Marketing - Cromer
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