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The Essentials of Email Marketing

101Smart Ltd

Wednesday, 5 July 2017 from 10:00 to 14:00 (BST)

The Essentials of Email Marketing

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
General Admission (incl. tea, coffee, biscuits & lunch)* 4 Jul 2017 £105.00 £0.00 £21.00

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Event Details

Who should attend? 
This is a non-technical course designed for people with limited experience in email marketing. It is well suited to people who wish to improve their knowledge and get better results.

How will I benefit? 
This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Learn how to:

  • Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
  • How to get your emails open, read and acted upon

Course Content

1. Email Marketing and the law 
Understanding the basics of data protection law 
Who you can and can't send email to 
Your obligation with unsubscribes 
Understanding the rights of consumers and businesses

2. Planning your email campaigns 
Setting objectives 
Targeting and segmenting your recipients 
Touch strategy considerations 
How to refine and improve performance

3. Get your audience to open your email 
Getting your email into the inbox, deliverability 
The essential elements, friendly from, subject line and more 
Timing is everything

4. Get your audience to react to your email 
Writing effectively for email 
The smart way to use links 
Prominent call to action

5. Evaluate your performance 
Understand campaign metrics 
Set realistic goals 
Understanding behaviour

6. Review of your campaigns 
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing.

Comments from delegates

"The e-mail marketing course was a very good use of our time, a refresher to all the things we should be considering every time we plan, design and analyse a campaign. Delivered in the usual 101 style, friendly and jargon free! An approach that strikes all the right chords with us." 
Ben Handford, Naked Marketing

"As a newbie to email marketing, I found the course most useful in many ways. Including how to run a campaign and to get it noticed, how to put together the email in a way that won’t be spammed and will be engaging to customers. Thank you 101!" 
Kate Duffield, Pink Lizard


*Tickets are non-refundable.

Do you have questions about The Essentials of Email Marketing? Contact 101Smart Ltd

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When & Where

King's Lynn Innovation Centre
Innovation Drive
PE30 5BY King's Lynn
United Kingdom

Wednesday, 5 July 2017 from 10:00 to 14:00 (BST)

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101Smart Ltd

101Smart, the business behind Smart Messenger, has been an internet developer since 1999 and providing online email marketing services since 2003. Our team has been largely unchanged for much of this time but the same cannot be said of what we can offer you today.

We pride ourselves on our quality of service and work hard to ensure customer needs are met and wherever possible exceeded. Our focus is on keeping customers happy and building an enviable reputation. This approach has proved to be successful with a range of customers from various industry sectors providing recommendations about their experiences as a Smart Messenger customer.

Find out more about us

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The Essentials of Email Marketing
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