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The essentials of infographic storytelling
Mon, February 20, 2017, 6:30 PM – 9:30 PM GMT
Learn to tell compelling stories with data visualisation, at this capsule evening course
Imagine learning a whole new universal vocabulary in one evening. Data visualisation is the fast-evolving graphic language that is transforming design, data journalism and presentations. In just three hours, this course gives you the opportunity to pick up the basics of creating attractive, persuasive infographics.
This fast-paced but easy-to-follow seminar provides an introduction to data visualisation's potential as a storytelling medium. It also gives you a practical understanding of the data visualisation process, including how to draw wireframes that can be transformed into interactive or editorial infographics. You'll find out how to assemble and interpret datasets, and how to understand the basics of various standard visualisation techniques. As well as the principles behind constructing a story based on data, you'll learn not just how to interpret a brief, but how to frame your final project for your audience to ensure the best possible outcome.
This course is for you if...
- You have to present for a living, using Powerpoint, Prezi or similar software
- You work with data and wish to learn more about turning data into something visually compelling
- You're a journalist or charity worker who wishes to learn more about telling stories with data
- You are a researcher who has to regularly brief designers and developers
- You're a designer working for a research company who wishes to learn more about information graphics and interactives
This evening seminar provides a thorough overview of the fundamental principles of data visualisation for anyone with a basic knowledge of, or interest in, graphic design, storytelling or data. Topics covered on the course include:
- An introduction to data visualisation
- Data, story, design – the process of linking disciplines
- Understanding datasets and exploring different perspectives
- Framing data for your target audience
- How to maximise design for impact, understanding and memorability
- Visualising data for different media
- Sample briefs, and potential solutions
- Group presentations of their visual outcomes
Valentina D'Efilippo is a graphic designer with a special interest in information design. After studying industrial design in Italy, she moved to London and gained a post-graduate degree in graphic design at the London College of Communication. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and, in 2013, she published The Infographic History of the World.