The Evil Shadow of Every Design: Embodied Carbon

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The building industry must convert to zero carbon

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The Evil Shadow of Every Design: Embodied Carbon

In response to climate emergencies declared around the world, the building industry must convert to zero carbon. We've spent a good while talking about operational carbon, it's time to bring embodied carbon out of the shadows.

Our biggest threat includes something we can't even see, embodied carbon was left in the dark at the expense of operational carbon. We know what operational carbon is, the energy associated with our spaces. Embodied carbon is the energy associated with materials we pick: extraction, manufacturer, transportation, maintenance, and end of life.

The building industry has a collective responsibility to design spaces with the lowest carbon footprint, where embodied carbon and operational carbon are assessed together and wholistically. As we design better performing spaces, addressing embodied carbon emissions is brought into the spotlight.

If your home has a disaster, forget spending another 20 years coming up with financial models, you're going to do whatever it takes to fix it. So why aren't we doing the same to the only planet we can live on?

We have the knowledge, we have the tools, come learn how to tackle embodied carbon today and make it part of everything you design.

Speakers: Diana Smiciklas and Asif Din

Moderator: Zeina Elali


  • Central Time - 8:00 am
  • Eastern Time - 9:00am
  • Greenwich Mean Time (UK) - 14:00
  • Central European Time - 15:00
  • South African Standard Time - 16:00
  • Eastern European Time - 16:00
  • Arabia Standard Time - 17:00
  • Gulf Standard Time - 18:00
  • Indian Standard Time - 19.30

You will receive a link 2 days before the webinar

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Zeina Elali: Zeina leads the sustainability discussion for Perkins&Will in mid & Eastern Canada, and led the launch of the Carbon Impact Commitment, committing to devise a path to Net Zero Operational Carbon for 100% of building projects. Most recent work is igniting an industry movement with the ‘Curb the Carbon’ pledge, spearheading a deep dive into drawing down embodied carbon of materials for all Perkins&Will Ontario projects.

Diana Smiciklas: Diana is an industry-leading expert on embodied carbon, having worked on high-performance and net zero carbon buildings. She is passionate about understanding where the building industry currently stands, and identifying specific areas of opportunity to drive down carbon. She leads reduction efforts in collaboration with other professionals and associations to help make the built environment more sustainable.

Asif Din: Asif is a Sustainability Director at Perkins&Will. He has raised the profile of carbon proficiency in the practice which includes a costed Zero Carbon Report at the end of concept design for all projects. He has also been involved in expanding the sustainability remit within designs as part of the 'Living Design' initiative. He has over 20 years' experience in delivering Zero Carbon design projects. Notably BedZED and Jubilee Wharf in Penryn, Cornwall. He has worked in the UK and abroad in China and the Middle East. He has a PhD in Life Cycle design of buildings from Cass School of Art and Design at LMU.

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Organizer MillerKnoll Insight Group

Organizer of The Evil Shadow of Every Design: Embodied Carbon

Helping people create great places - sharing Insights from our group research teams and partners. We work globally

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