The Follow-Up Formula – Build Trust and Turn Conversations into Orders

The Follow-Up Formula – Build Trust and Turn Conversations into Orders

Stay visible and build trust with buyers using a simple follow-up system that turns conversations into orders.

By Small Business Collaborative

Date and time

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

  • Event lasts 1 hour 15 minutes

The first email is rarely the one that seals the deal.

In this final Summer Session, you’ll learn how to follow up in a way that feels natural, helps you stay visible, and builds trust with buyers — without feeling pushy or awkward.

Because buyers don’t always say no. Sometimes, they just need time, confidence, and a few gentle reminders.

You’ll learn:

  • What actually builds trust with retail buyers
  • Why staying visible (without chasing) leads to more orders
  • 5 simple follow-up topics to rotate throughout the year
  • How to keep conversations warm and avoid “they ghosted me” moments

You’ll leave this session with:

  • A simple, repeatable follow-up plan you can use right away
  • 5 personalised follow-up ideas tailored to your business
  • One real pitch or follow-up email drafted and ready to send
  • A lightweight system to keep your wholesale pipeline moving

Because wholesale isn’t built on one perfect pitch.

It’s built on steady, supportive follow-up that helps buyers feel ready to say yes.

Bonus: Includes 46 Reasons to Follow Up, so you’ll never be stuck wondering what to say next.

Brought to you by Therese Oertenblad from Small Business Collaborative

Therese brings 17+ years of wholesale experience to each workshop, offering practical strategies and warm support for business owners who want to grow with confidence. Her goal is to make wholesale less overwhelming and more effective — while still feeling human.

Frequently asked questions

Do I need to attend live?

Nope! You’ll get the replay after each session, so you can catch up anytime.

Are these for beginners?

These are best suited for product-based business owners who already have some experience with wholesale. If you’re still learning how wholesale works, check out Start to Wholesale, my step-by-step online course to get started with wholesale https://www.smallbusinesscollaborative.co.uk/start-to-who.

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£48