The Fundamentals Of Digital Marketing In Just One Day!

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Location

Location

Humber View (formerly Hallmark) Hotel

Ferriby High Road

North Ferriby

HU14 3LG

United Kingdom

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Sales Have Ended

Registrations are closed
Unfortunately booking for this event has now closed. If you are interested in this event or information on any future events please contact the programme team by emailing: bgs@heylep.com
Event description
Learn how to grow your business using digital marketing in this full day interactive workshop!

About this event

To build an amazing integrated digital marketing plan, you have got to understand the landscape. The digital marketing workshop will take your team through the channels and the approaches, leading you to the best way to unlock their potential for your business.

In this workshop you will learn how to grow any business using the internet.

Covering effective web design, SEO, Google My Business, PPC, google analytics and lead generation, this seminar gives a complete overview of the tools at your disposal.

It is a great starting point for new businesses dipping their toes into the world of digital marketing.

From this workshop you will learn…

• Latest Digital Marketing Trends

• Techniques for Digital Marketing

• Examples of companies succeeding in digital marketing.

Yes, we live in an online world, but we believe in the value in face-to-face learning too.

At this workshop, you have the right people in the room to thrash out the important ideas there and then.

You see the lightbulb moments, the action plans forming, the mental checklist of what people will do differently tomorrow.

Workshops create energy, and from this energy comes real change.

Agenda for the day:

9 :00am Registrations

9:30 Introductions

9:45am

 What is Digital Marketing

 Size & importance of digital marketing

 Future trends in digital marketing – growth and future opportunities

 Integrating digital marketing into existing marketing plan

Break 10:45 am

11:00am - Websites

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

12.30

Lunch & Break

1.15 – SEO

• What SEO is and how search engines work

• Keyword analysis and optimisation

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimisation for search engines

2:30pm

Break

2:45pm

Putting the plan in action

Live testing

Action Points

4:00pm to 4:30pm

Finish

By the end of the course delegate will

 Have a structured approach to a marketing plan

 Be able to implement new ideas that will add value

 Learn from your fellow delegates

This workshop is fully-funded and so your business does need to be registered and confirmed as eligible for our ERDF-funded Business Growth Scheme. Please check Your Event Eligibility process below.

Business Growth Scheme workshops are fully-funded and therefore FREE to attend for SMEs who are registered with the #GrowMySME Programme.

An eligible SME is one that, at a minimum, must:

• Have a trading address in the Humber area, which is; Hull, East Riding of Yorkshire, North Lincolnshire, North East Lincolnshire

• Have less than 250 full time (or equivalent) employees

• Have a turnover of less than €50m or a balance sheet of less than €43m

- For businesses that are yet to register with the #GrowMySME Programme, you will be contacted to fill in an online Registration Form. This will determine your initial eligibility for the Programme. Once eligibility has been determined, a member of our programme team will then be able to confirm your event booking. You will also be offered the opportunity to be contacted by your local #GrowMySME business advisor.

- For businesses that are already registered with the #GrowMySME Programme, our team will be in touch to confirm your event booking.

NB - Please note that your business only needs to be eligibility checked and registered once to access all parts of the #GrowMySME Programme up to March 2023.

Please note that we can only accommodate one delegate per business at any individual workshop or masterclass in order to meet demand from the Humber SME community.

Date and time

Location

Humber View (formerly Hallmark) Hotel

Ferriby High Road

North Ferriby

HU14 3LG

United Kingdom

View Map

Organiser HEY Business Growth Hub - #GrowMySME

Organiser of The Fundamentals Of Digital Marketing In Just One Day!

The HEY Growth Hub's #GrowMySME Programme is a business support package aimed at growing Small to Medium Enterprises (SMEs) across the Humber Region. Funded by the 2014-2020 European Regional Development Fund (ERDF), the Growth Hub has supported over 10,000 businesses since its launch in April 2014. 

#GrowMySME is delivered as part of the Hull and East Yorkshire (HEY) Growth Hub in partnership with Hull and East Yorkshire Local Enterprise Partnership (HEY LEP*), Hull City Council, East Riding of Yorkshire Council, North East Lincolnshire Council, North Lincolnshire Council, and E-Factor Group Ltd.

More information about the #GrowMySME Programme can be found on the programme's website: www.growmysme.co.uk

* Formerly Humber LEP

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