To build an amazing integrated digital marketing plan, you have got to understand the landscape. The digital marketing workshop will take your team through the channels and the approaches, leading you to the best way to unlock their potential for your business.
In this workshop you will learn how to grow any business using the internet.
Covering effective web design, SEO, Google My Business, PPC, google analytics and lead generation, this seminar gives a complete overview of the tools at your disposal.
It is a great starting point for new businesses dipping their toes into the world of digital marketing.
From this workshop you will learn…
• Latest Digital Marketing Trends
• Techniques for Digital Marketing
• Examples of companies succeeding in digital marketing.
Yes, we live in an online world, but we believe in the value in face-to-face learning too.
At this workshop, you have the right people in the room to thrash out the important ideas there and then.
You see the lightbulb moments, the action plans forming, the mental checklist of what people will do differently tomorrow.
Workshops create energy, and from this energy comes real change.
Agenda for the day:
9 :00am
Registrations
9:30
Introductions
9:45am
What is Digital Marketing
Size & importance of digital marketing
Future trends in digital marketing – growth and future opportunities
Integrating digital marketing into existing marketing plan
Break 10:45 am
11:00am - Websites
• The role of your website in your digital marketing strategy
• Elements of a successful website
• Usability and user-experience
12.30
Lunch & Break
1.15 – SEO
• What SEO is and how search engines work
• Keyword analysis and optimisation
• Ranking factors that drive sites to the top of search engines (and content marketing)
• Optimizing your site for search engines
• Off-site optimisation for search engines
2:30pm
Break
2:45pm
Putting the plan in action
Live testing
Action Points
4:00pm to 4:30pm
Finish
By the end of the course delegate will
Have a structured approach to a marketing plan
Be able to implement new ideas that will add value
Learn from your fellow delegates