Juice Ventures is proud to have partnered with Steve Cox, CEO and Founder of Planit, in developing a session for founders focused on the fundamentals of user acquisition in direct to consumer e-commerce businesses.

Steve will cover some of the basic concepts and complexities founders face while scaling their operations. We will explore various different communication and marketing techniques, social media platforms and the dynamic of measuring performance for advertising spend.

About Steve

Steve Cox is the Founder and CEO of award-winning performance marketing agency Planit. Starting out his career in marketing, in the digital marketing team at US data analytics giant Acxiom, Steve adopts a data driven and ROI focused approach to delivering successful customer acquisition programmes. Planit was born from what Steve saw as the essential requirement of bridging the gap between user acquisition and customer retention, the key drivers to growth. Planit take this approach when working with brands such as Vodafone, The Telegraph and NBC, utilising learnings and experience to drive growth with early-stage businesses and start-ups.

https://www.linkedin.com/in/steve-cox-74b313b/